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Aire Craft – June 2021 Monthly Report

by | Jul 7, 2021 | Aire Craft | 0 comments

Manager

The month of June has produced results that are slower than expected when it comes to the SEO campaign’s keyword rankings. There has been a slight decrease in overall website traffic this month worth 2.6%. However, it is positive to see an increase in the number of organic users despite the drop in total traffic. We can interpret this as a thriving SEO presence for the campaign. On the other hand, there is still some room for improvement since the organic channel brings in only a small percentage of the overall users. In terms of keyword rankings, there has been an unfortunate decline in the overall SEO rankings. These should be addressed in the coming month of July, by asserting more on-page and off-page optimisations to secure higher rankings. We are also looking to begin planning around the relocation of the business to QLD and building out new QLD target locations on the website.

SEO Analysis

  • 2 keywords ranking in top 4-10 (first page) results
  • Keyword ‘air conditioning service croydon’ ranking in 44th position (fifth page)
  • Keyword ‘air conditioning repairs croydon’ is in 37th position (fourth page)
  • Keyword ‘air conditioning repairs Blackburn’ is ranking in 32nd position (fourth page)
  • In June, we completed on-page optimisation focusing on keyword ‘air conditioning repairs Doncaster’ which is now ranking in 33rd position (fourth page).
  • In the coming month of July, we will expand on-page and off-page strategies to further boost the rankings for these keywords with the aim of pushing them closer to the first page of Google’s results.