Manager
June has produced a positive month across the board. While we have seen the traffic dip about 5% this month, it is interesting to note the lack of traffic coming to the site at the beginning and end of the month. We will keep our eye on this over the coming month as well. In terms of the average session duration, we have seen a significant 79% increase which is fantastic! This means users are spending longer periods of time on the site which is a great indication that the content is relevant to what they are searching on Google for. The rankings are continuing to see some large fluctuations and we will be continuing with our off page strategy in order to see more of these movements going in the direction of better rankings, leading to more enquiries.
SEO Analysis
The SEO results for June have been outstanding! We have seen some major fluctuations across the board which is exactly what we expect to see at this stage. We can now see 2 of the key search terms appearing on the first page of Google and over the next month our aim is to see around 10 terms appearing there. Some terms in particular that have seen drastic improvements over the last 30 days include ‘air conditioning service preston’, ‘air conditioning service hawthorn’ and ‘heater repairs thomastown’ which have jumped 86, 74 and 71 positions respectively. We will be continuing with our off page strategy over the coming month to ensure we see a positive trend of results continuing with the rankings.
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