Aire Craft – May 2020 Monthly Report
Manager
The results for May show that we have been able to pick up from a difficult month in April. We have seen a massive 122% increase in website traffic. It is interesting to see that our organic (SEO) channel was responsible for less than half of this traffic which we can interpret as a need for stronger SEO performance. However, it has been pleasing to our keywords are more stable than the previous month. We have moved up to secure ranks on the first page of results for the keywords “air conditioning service croydon” and “air conditioning repairs Ringwood”. For the month of June, we plan to utilise on-page optimisations. This strategy will focus on boosting the keyword “air conditioning service croydon” to move closer to the top 3 rankings.
SEO Analysis
Aire Craft – April Monthly Report
Manager
The month of April has produced some slower results than expected. We have seen a 41% drop in the overall website traffic, which has been sporadic throughout the month. Our SEO rankings have seen some fluctuations in both directions with the keyword ‘air conditioning service croydon’ moving up into the 8th position on the first page of results, and the keyword ‘air conditioning repairs ringwood’ moving down into the 15th position on the second page of results. Through May we will be moving our strategy to the on-page work where we will make some further optimisations to the SEO pages we are trying to rank with. With these changes we do expect to see some boosts in the SEO rankings.