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Aire Craft – March Monthly Report

Apr 7, 2020

Manager

The month of March has produced some interesting results. We have seen some fluctuations in the overall website traffic with this picking up slightly towards the end of the month. Given the situation in the world with COVID-19, it is pleasing to see this has not effected the website traffic too dramatically. The SEO rankings have seen some movements in both directions with the keyword ‘air conditioning repairs ringwood’ moving from the 2nd page of results to the first page! This was a huge win and something we will be working to defend and further improve in the coming month. The Google Ads campaign had performed well for the first 10 days of the month, however the campaign has since been paused. We will now be putting our focus only into the SEO campaign for the next few months to ensure we can remain in a good position during this uncertain time.

SEO Analysis

  • 10 keywords ranking in top 4-10 (first page) results
  • Keyword ‘air conditioning service croydon’ ranking in 9th position (first page)
  • Keyword ‘air conditioning repairs ringwood’ ranking in 8th position (first page)
  • Off-page optimisations will be through April to see further improvements for the keyword ‘air conditioning service croydon’

    • Google Ads Analysis

  • The campaign performed very well for March. We saw an increase in the overall traffic (11.5%), CTR (55.5%) and we managed to achieve 2 qualified phone calls.
  • Considering the current situation in the world the performance of the campaign has been very pleasing.
  • The campaign has since been paused for April.

    • Aire Craft – February Monthly Report

    Mar 6, 2020

    Manager

    The month of February has seen a slower month overall. We have seen a dip in the overall website traffic, particularly towards the end of the month. The SEO rankings have continued to see fluctuations in both directions up and down over the last 30 days. Through March, we will be utilising a new on-page strategy to ensure we can see more rankings moving onto the first page of positions. On the Google Ads front, we have seen the campaign achieve 2 conversions in the 10 days that it was running in February. This is a great number, but we do think this can be improved if we can extend the amount of time the campaign is running for. Over the coming month we will further optimising the campaign to ensure we are seeing the full potential of the 10 days the campaign is running.

    SEO Analysis

  • 8 keywords ranking in top 4-10 (first page) results
  • Keyword ‘air conditioning service croydon’ ranking in 9th position (first page)
  • Keyword ‘air conditioning repairs ringwood’ ranking in 14th position (second page)
  • Editorial spot secured to maintain and boost existing rankings. Can be viewed here: https://www.thewowstyle.com/common-problems-in-air-conditioners/
  • On-page optimisations will be continuing in the coming month to see further improvements for the keyword ‘air conditioning service croydon’

    • Google Ads Analysis

  • Generated 26 clicks, 1.1k Impressions, 2.4% CTR with 2 conversions and 7.7% Conversion rate.
  • The stats generated are lower compared to last month but are still great numbers to see with a very high conversion rate.
  • The plan for March is to continue optimising the campaign to ensure we are maximising the number of conversions that can be achieved in the 10 days the campaign is running.