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Aire Craft – January Monthly Report

Feb 7, 2020

Manager

The month of January has produced some fantastic numbers! We have seen a small increase in the overall website traffic and can see that this increase has come from the first 10 days of the month (when the Google Ads campaign is running). We have seen a total of 7 conversions in the 10 day period of the Google Ads campaign being active which is extremely pleasing! Through the coming month we will be working to improve the quality score of our ads, and also adding more relevant keywords to the campaign. On the SEO front, we have continued to see improvements in the overall rankings with 2 of our key focus keywords now appearing on the first page of Google’s results. This is a fantastic win for the month! Over the coming month we will be utilising an on-page strategy in order to see these keywords move closer to the top 3 positions on the first page of results while also staying up to date with Google’s algorithm updates.

SEO Analysis

  • 7 keywords ranking in top 4-10 (first page) results
  • Keyword ‘air conditioning service croydon’ ranking in 9th position (first page)
  • Keyword ‘air conditioning repairs ringwood’ ranking in 10th position (first page)
  • Editorial spot secured to maintain and boost existing rankings. Can be viewed here: https://mydecorative.com/home-tips-for-maintaining-air-conditioners/
  • Further on-page optimisations will be completed in the coming month to see further improvements for Croydon, Doncaster and Ringwood focused keywords

    • AdWords Analysis

  • 108.9% increase in Conversion rate
  • 250% increase in Conversions
  • 26.9% increase in CTR
  • 70.6% decrease in Cost per Conversion
  • Consistency in performance in span of 10 days

    • Aire Craft – November Monthly Report

    Dec 6, 2019

    Manager

    November has seen a slower month of results overall, with some positive wins for the SEO campaign. While the Google Ads campaign has been paused, we have seen a dip in the overall website traffic throughout the month. However it is positive to see that 36 out of the total 56 website visits through the month, have come from organic Google search. The SEO rankings are continuing to jump around as expected, and we have now achieved 6 page 1 rankings on Google. We will be continuing to use our link building strategy in order to move more keywords onto the first page of results before then working to move those rankings into the top 3 positions on that first page of results.

    SEO Analysis

    The month of November has produced a steady month of results for the SEO campaign. We can now see 6 keywords appearing on the first page of results. Over the last 30 days we have seen the terms ‘evaporative cooling repairs croydon’, ‘air conditioning service clayton’ and ‘heating repair abbotsford’ jump 85, 82 and 81 positions respectively. Through December we will be continuing with our off page strategy in order to gain more authority for the website which will in turn lead to some further jumps into valuable 1st page rankings on Google.

    AdWords Analysis

    As the Google Ads campaign was paused this month, there will be no Google Ads analysis.