Manager

The month of August has been very positive across the board. We have seen a huge increase in the website traffic which is great, as well as the average session duration! On the SEO front we have seen some major movements in the rankings as Google tries to find the stable positions for each keyword. The big win was seeing one of our Melbourne terms make their way closer to a page 1 rankings. On the Google Ads side, we ran the campaign for 10 days to test the waters. The results we saw were a great starting point, but we would love to gain an understanding from your perspective if you saw value from the 2 conversions that were recorded. We can then move forward with the correct approach depending on what is going to be most valuable for the business in the long run.

SEO Analysis

August has been a fantastic month of progress for the SEO campaign! We can now see 3 terms appearing on the first page of Google’s results which is great! We have seen some drastic movements in rankings with the terms ‘air conditioning repairs preston’, ‘heater repairs fairfield’ and ‘air conditioning service reservoir’ jumping 85, 84 and 83 positions respectively. Another great win for the month was seeing the term ‘air conditioning service melbourne’ move 9 positions closer towards a ranking on the first page of Google. Over the coming month we will be utilising our off page technique in order to see an increase in the number of terms appearing in the top 10 results on Google’s results.

h2>AdWords Analysis

The Google Ads campaign saw some positive results overall. While the campaign was running for only a 10 day test, we saw 25 Clicks, a 2.67% CTR, 935 impressions with 2 recorded conversions. This performance is a great starting point for the first 10 das and will only continue to get stronger if the campaign runs for longer. We’ve generated highly relevant search terms and we are positive that this performance can improve through September if we continue with the campaign for a full 4 weeks.

Manager

The month of July has seen a slower month of results. We have seen a dip in both the website traffic and the average session duration this month. We can see that about half of the website traffic is coming from organic search (Google Search) which is positive. However, as we see the rankings improving we would also expect to see this number grow. With our focus on the off page strategy for the coming month, we are confident we can improve the rankings on the terms which will lead to an increase in the overall website traffic as well.

SEO Analysis

July has been a month of ups and downs for the SEO rankings. We have seen some massive fluctuations again this month which is what we expect to see for the first few months of results. We can see 13 terms appearing on the second page of Google’s results and our goal for the coming month is to move these terms onto the very first page of results. We will be utilising our off page strategy in order to see more of the Melbourne search terms towards better rankings, as these terms will provide the highest value for the business in terms of the number of people searching for that area.