Aire Craft – June Monthly Report
Manager
June has produced a positive month across the board. While we have seen the traffic dip about 5% this month, it is interesting to note the lack of traffic coming to the site at the beginning and end of the month. We will keep our eye on this over the coming month as well. In terms of the average session duration, we have seen a significant 79% increase which is fantastic! This means users are spending longer periods of time on the site which is a great indication that the content is relevant to what they are searching on Google for. The rankings are continuing to see some large fluctuations and we will be continuing with our off page strategy in order to see more of these movements going in the direction of better rankings, leading to more enquiries.
SEO Analysis
The SEO results for June have been outstanding! We have seen some major fluctuations across the board which is exactly what we expect to see at this stage. We can now see 2 of the key search terms appearing on the first page of Google and over the next month our aim is to see around 10 terms appearing there. Some terms in particular that have seen drastic improvements over the last 30 days include ‘air conditioning service preston’, ‘air conditioning service hawthorn’ and ‘heater repairs thomastown’ which have jumped 86, 74 and 71 positions respectively. We will be continuing with our off page strategy over the coming month to ensure we see a positive trend of results continuing with the rankings.
Aire Craft – May Monthly Report
Manager
The month of May has been a great start to the SEO results! We can now see a full month of website traffic for Aire Craft which shows us that there were 56 users coming to the site over the entire month. Within this, we saw 16 users coming to the site from Organic (Google Search) results, which is a really positive start. As we start to see the SEO rankings improving further over the next couple of months, we would also expect to see this number increase as more people will be finding their way to your website.
SEO Analysis
As the first full month of results since the SEO pages went live, the results we have seen so far have been fantastic. We can now see 24 search terms appearing in the top 30 results on Google, and within that number, 9 of them are appearing in the top 20 results. Particular terms that are ranking quite well include ‘evaporative cooling repairs abbotsford’ and ‘air conditioning service croydon’ which are both appearing on the first page of Google’s results. Over the coming months we should see these terms continuing to make large jumps and movements as Google tried to stabilise their rankings. We should then see these terms making more steady movements which is when we will begin implementing our off page strategy. For the first full month of results, we are off to a great start!