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Aire Craft – April 2021 Monthly Report

May 10, 2021

Manager

The month of April has produced a variety of results for the SEO campaign specifically with a few dips in keyword rankings. We are pleased to note a 5.9% increase in site visits for the month. The trend in the site traffic shows numerous fluctuations throughout April although by a lesser degree. Ideally, stabilising SEO performance can ensure more consistent visits and higher overall site traffic for the coming months. The organic (SEO) channel has brought in 35 organic visitors, not making up the majority of site traffic. This urges a more assertive approach in the SEO campaign for May. For keyword rankings, we have noted a drop in the average SEO ranking as keywords dip from 9 keywords in the top 4 to 10 positions to 7 for the month of April. Our strategy for the month of May is utilising both on-page and off-page strategies for the below focus keywords with high search volume to ensure we can see a peak in the rankings and in turn the traffic coming to the website.

SEO Analysis

  • 7 keywords ranking in top 4-10 (first page) results
  • Keyword ‘air conditioning service croydon’ ranking in 17th position (second page)
  • Keyword ‘air conditioning repairs croydon’ is in 7th position (first page)
  • In April, we have started off-page link building strategies to help boost rankings and expect to see the affects of this work over the coming few weeks. The following editorial spot was secured: https://www.thewowdecor.com/reason-to-hire-top-air-conditioning-services/
  • In the coming month of May, we will expand on-page and off-page strategies to further boost the rankings for Blackburn keywords closer to the first page of Google’s results as there is valuable search volume for those location focused keywords on a monthly basis.

    • Aire Craft – March 2021 Monthly Report

    Apr 9, 2021

    Manager

    The month of March has produced more substantial results as the website tracking issues have been resolved. We were able to track 102 users this month and we continue to expect a higher number of site visits in the coming months. Out of the overall site traffic, 30 users were brought in by the organic (SEO) channel. This is only a small portion of the overall traffic so there is room for improvement in order to establish organic search results as the top performing channel. Unfortunately, there has been a decline in the average SEO ranking even if the number of keywords ranking in the top 3 positions are held steady. This is due to the significant drop in keywords ranking in the top 4-10 positions, all of which are still found on the first page of Google search results. On a more positive note, it has been exciting to see the targeted keywords move up from the 25th position found on the third page of Google all the way up to the 12th and 6th positions. We aim to further boost the Croydon keywords and secure rankings on the first page of Google by using an off-page strategy for the coming month of April.

    SEO Analysis

  • 2 keywords ranking in top 3 (first page) results
  • 9 keywords ranking in top 4-10 (first page) results
  • Keyword ‘air conditioning service croydon’ ranking leaped to 12th position (second page)
  • Keyword ‘air conditioning repairs croydon’ jumped to 6th position (first page)
  • In March, on-page optimisations were completed with a focus on the keyword ‘air conditioning service Croydon’ and as a result we have seen a huge leap in its ranking from 25th position (third page) to 12th position (second page)!
  • In the coming month we will turn back to our off-page strategy to further boost the rankings for Croydon keywords closer to the first page of Google’s results as there is valuable search volume there