Aire Craft – February 2021 Monthly Report
Manager
This month’s results for February have been inconclusive. There has been a massive drop in overall site traffic due to the website tracking codes malfunctioning through the month. This tracking issue has since been resolved to ensure traffic can be tracked correctly in the coming month. For keyword rankings, the average ranking is held steady as 2 keywords from the top 3 positions drop down to the top 4 to 10 positions. Nevertheless, we see an increase in the number of keywords situated on the first page of Google, particularly in the top 4 to 10 rankings. Unfortunately, we were unable to effectively boost the campaign Ringwood keywords from the previous month and have realigned our efforts on the Croydon keywords. These targeted keywords are currently positioned on the 25th rank of Google search results. Due to the valuable search volume on these keywords, we are pushing to utilise on-page optimisations for the Croydon keywords this coming month of March.
SEO Analysis
Aire Craft – January 2021 Monthly Report
Manager
The month of January has produced some positive data, however we can pinpoint new areas of improvement for the SEO campaign for the coming months. There has been a slight increase in overall website traffic this month amounting to 1.2% growth. Unfortunately, the number of users coming in from the organic channel has dropped to 66 users from last month’s 74 users. This poses as a concern since organic traffic is a concrete indicator of SEO presence on Google. Nevertheless, we are pleased to find a slight increase in the number of keywords ranking in the top 3 positions of search results. There is a slight dip in the overall SEO ranking for the month, however the targeted keywords have been performing significantly better from last November which has been a fantastic win. We are particularly pleased with the keyword ‘air conditioning service croydon’ inching closer to the first page of Google this month. We will continue to boost the targeted keywords for the month of February by using on-page optimisations.