Please note, as in previous years, this months report (December 2020) will not include comment/analysis from the team due to the break over Christmas and New Years. Comments and analysis from the team will resume as per usual in your next monthly report (January 2021).

Manager

November has been very positive for the SEO campaign and website performance, with an 91.9% increase in website traffic — a big leap from last month. Over half the users are arriving from organic (SEO) searches, with the total (105) over four times the number from last month (28). There has also been an increase in the average session duration on the website. The overall page ranking has risen by 10.0% since October, with one more keyword ranking in the top 3 search results (three keywords total), although this is a drop from earlier in the month, when we noted six. To further improve SEO performance and organic site traffic, we will again use off-page strategies to boost keyword rankings, and see target keywords return to the first page of search results.

SEO Analysis