Aire Craft – October 2020 Monthly Report
Manager
The results from November are generally positive for the SEO campaign, particularly in terms of website traffic. The trend for users visiting the website remains upward, with a fantastic 74% increase, the majority of whom are new users. There is an increase in the number of users arriving from organic (SEO) searches as well. There was, however, a drop in average time spent on the website. Regarding keywords, two keywords are in the top 3 rankings, but there are now 10 keywords within the top 4 to 10 rankings, which is an 11.1% increase from September and a great win for the month. To boost session duration and improve SEO rankings this November, we aim to use off-page strategies to shift focus keywords for Ringwood and Croydon closer to the top 3 rankings in search results.
SEO Analysis
Aire Craft – August 2020 Monthly Report
Manager
The month of August has produced a variety of results. Although our SEO keyword rankings are doing steadily well, we have seen some dips in the website traffic figures through the last month. The primary concern for the month is the inconsistency in website traffic amounting to a 42.6% decrease overall. This turn in the number of site users occurred within the second week of August and we are noticing days when the website had zero website visitors. Consequently, the number of users brought in by our organic (SEO) channel has also dropped from 19 users to 12 through the month of August. Our overall SEO keyword rankings and targeted keywords have shown stable and positive movements on Google, we will be working to secure higher rankings on the first page of Google’s results in order to bring in a more consistent flow of website traffic to the site. Our SEO keyword ranking trend has stabilised by the latter part of the month, an ideal point for our campaign for the coming month. We also see yet another increase in keywords ranking in the top 4 to 10 positions on the first page of Google search results. Our targeted keywords are still secure on the first page of Google as well. By strengthening our SEO campaign, we plan to see more positive results for the upcoming month of September. Our strategy for the coming month is utilising on-page optimisations, focusing on keyword ‘air conditioning repairs ringwood’.