Aire Craft – July 2020 Monthly Report
Manager
The results for the month of July are heavily fluctuating while showing potential for the coming month. We were able to recover from the decrease in website traffic the previous month as we note an impressive 22% increase in site users for July. However, we are still working to raise the number of users coming in from our SEO channel. Our keyword rankings on the first page of Google search results are generally stable, with a slight increase in keywords ranking in the top 4 to 10 positions. As the keyword ranking trend starts to stabilise by the end of the month, we’re expecting to use this as a springboard for a more assertive SEO tactic. We see interesting progress on our targeted keywords as we finally secured both of our targeted keywords on the first page of Google. However, keyword ‘air conditioning service croydon’ has fallen from the 6th position to the 9th while we see a massive improvement in keyword ‘air conditioning repairs ringwood’ moving up from the 12th to the 4th position. For the month of August, we plan to secure rankings closer to the top 3 positions using an assertive on-page optimisation strategy.
SEO Analysis
Aire Craft – June 2020 Monthly Report
Manager
The month of June has produced a slower month of results than anticipated. There has been a notable 26.5% decrease in website traffic which indicated a need for a more aggressive SEO tactic. Furthermore, there is a small dip in our average SEO rankings although we were able to see a 28.6% increase in keywords in the top 4-10 positions found on the first page of Google search results. Our targeted Air Conditioning keywords have declined from their ranks last month with the keyword “air conditioning repairs ringwood” falling just outside of the first page of results. Because of these results, we plan to recover in the month of July by using a more aggressive on-page strategy as well as off-page techniques and our focus will remain on the keyword “air conditioning repairs ringwood”.