Align Osteopathy – May 2023 Monthly Report
Manager Analysis
During the month of May, the Facebook Ads campaign showed consistent performance. It achieved 3 Contact Form submissions, indicating user engagement and interest in the advertised offerings. Additionally, there was 1 click to the Cliniko booking page, which was not directly measured by the campaign but contributed to the total leads for the month, amounting to 4. The campaign also generated positive engagements, with 3 post reactions, 1 post comment, 2 post saves, and 101 link clicks to the website landing page. These interactions highlight the relevance of the ads to the target audience. As planned, the campaign will be paused on the 14th of June, marking the end of its current run.
The Google Ads campaign experienced a significant improvement in performance compared to April. It achieved 11 conversions, a notable increase from the 4 conversions in the previous month. The conversions consisted of 8 clicks to the Cliniko booking website, 2 contact form submissions from the custom landing page, and 1 call made after clicking through the ad. The campaign maintained a strong click-through rate (CTR) of 5.90% and a conversion rate of 10.09%. To optimise the campaign, negative keywords were added to filter out irrelevant and competitor search terms, while bid adjustments were implemented to ensure cost-effective keyword targeting and maximise visibility. Similar to the Facebook Ads campaign, the Google Ads campaign will also be paused on the 14th of June.
Facebook Analysis
Google Analysis
Align Osteopathy – April 2023 Monthly Report
Manager Analysis
In April, the new Facebook Ads campaign was launched, resulting in 3 Contact Form submissions, with a 0.57% click-through rate and 65 link clicks. The ads reached 6,680 users and received 12 post reactions, indicating positive engagement. These results suggest that the ads are relevant to the target audience. For May, the focus will be on optimising ad delivery to reach users who have visited the website but not converted, as well as finding new users interested in osteopathy services. This approach aims to increase conversions and expand the campaign’s reach to a broader audience, driving more traffic and ultimately generating more leads.
For the Google Ads campaign, we saw a total of 96 clicks, 4 conversions and a 5.10% CTR. The conversion rate stood at 4.17%, with two clicks leading to the Cliniko booking website, one contact form submission from the custom landing page and one call made to the website after clicking through the ad. To optimise the campaign, irrelevant and competitor search term variations were added to the negative keywords list, and bids were adjusted to improve visibility and prevent overspending on expensive keywords. In May, the negative keywords list will continue to be updated to exclude irrelevant, low intent and competitor searches, while keywords and ads will be refined.