Allkind Joinery & Glass – February 2022 Monthly Report
Manager
This month’s SEO campaign has produced areas for potential as well as success for this month’s keyword rankings. User site visits take a slight dip at 151 users this month with each user spending 65.1% less time on the average. Keyword rankings show a few minor fluctuations in the number of keywords joining the top 1-3 and 4-10 positions of first page search results. We’re pleased to report that all of this month’s targeted keywords have secured the top 1-2 rankings of first page search results. Another win that’s worthy of note is the successful on-page optimisation of the keyword ‘custom sliding windows Brisbane’ which is now ranking at 6th position of first page search results. Through March, we will use on-page strategies to boost the keyword ‘custom timber french doors Sunshine Coast’ closer to the top positions of first of Google’s search results.
February has produced fairly steady results and notable wins for the Google Ads campaign with a total of 19 conversions, 190 clicks, 5.66% Click Through Rate, and 10% Conversion Rate. We’re pleased to see that the Conversion Rate has increased by 5.26% this month compared to last month. The campaign has also been successful in lowering the Cost per Conversion from last month’s $28.86 to $27.24 this month, which means that more leads are driven to the site at a cheaper cost. February’s key metrics show that we were able to get more qualified leads this month despite the slight 5% dip in clicks. Our strategy through March is to continue with the current optimisations as these efforts have produced promising results. We have also added competitor keywords in the negative keywords list to help funnel more qualified leads and conversions to the site.
SEO Analysis
Google Ads Analysis
Allkind Joinery & Glass – January 2022 Monthly Report
Manager
The SEO campaign for the month of January produced massive wins in site traffic and keyword rankings. User site visit soared by 16.7% this month with each user spending 118.1% more time on the site. A total of 108 keywords join the top 3 positions and 132 keywords join the top 4-10 positions of first page results, with this month’s focus keywords claiming top 1-3 positions of first page results. Keywords ranking in the #1 spot this month are ‘custom timber joinery Brisbane’ and ‘custom timber sliding doors Chermside’. These successful rankings are followed closely by the keywords ‘customer timber windows Brisbane’, ‘custom timber doors Brisbane’, and ‘custom timber bi fold doors Brisbane’ which are ranking at 2nd, 2nd, and 3rd positions of first page results. To strengthen the site’s position in search rankings, we completed on-page optimisations for the keyword ‘custom sliding windows’ in January and look forward to seeing this keyword move upward in its ranking in the coming weeks. We plan to boost the keyword ‘custom sliding windows Brisbane’ further up the rankings with on-page optimisations we will put in place through February.
On the Google Ads front, the campaign has produced fairly steady wins this month. Conversions are up by 17.17% this month which led to a total of 19 conversions at a cost per conversion of $28.86. This is great news for the campaign as we’re turning in more conversions at less the cost from last month’s stats. The average cost per click has also improved by 16.57%. Despite the slight decline in Search Impression Share, we can say that the campaign has been successful overall in generating more qualified leads this month. It’s also noteworthy to mention that the Cabinet Maker ad group is on pause as this service is currently not being offered. Through February, we plan to continue with the current optimisation strategies we have put in place as these are showing promising results. As part of our strategy to streamline leads and direct more high-intent traffic to the site, we paused keywords that have no conversions for more than 6 months and added competitor keywords in the negative keywords list. We’re optimistic that this move will drive more qualified leads and conversions from the campaign.