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Allkind Joinery & Glass – April 2021 Monthly Report

by | May 10, 2021 | Allkind Joinery & Glass | 0 comments

Manager

We are excited to report yet another fantastic set of results in the Google Ads campaign for the month of April! Despite the slight 3.1% dip in overall website traffic, the CPC channel was able to bring in more users this month compared to last March. It has been a successful month overall as we record massive wins across the board. There was an increase in ad impressions by 4.4% and a more significant increase in the number of clicks by 24%. This pushed the month’s CTR to an impressive 6.3%, which is approximately 18.7% higher than the previous month. At the same time, there have been more conversions secured for April which also increased the conversion rate by a whopping 43.4%. Because of the higher number of conversions, we were also able to secure lower costs and a 20% decrease in the average CPC. This has been a fantastic improvement from the previous month. We aim to assert this type of growth further by structuring the campaign to achieve higher CTR at lower cost for the coming month of May.

SEO Analysis

  • As the SEO campaign has been paused for the previous month, there will be no analysis.

    • Google Ads Analysis

  • 16 Conversions
  • 181 Clicks
  • 6.3% CTR
  • 8.8% Conversion rate
  • April has been a successful month for the Google Ads campaign yet again as we have noted an increase in the campaign’s number of achieved conversions and conversion rate which also lowered down the average cost per conversions.
  • Similar to last month’s performance, it is pleasing to see that the results are continuing to improve.
  • We were also able to achieve more consistency in the conversions achieved through the month, hence the improvement in conversion rate.
  • However, even though the CTR has increased, we do still believe there is room for further improvement here.
  • With that being said, the plan for the coming month of May is to structure the campaign to drive an increase in the CTR. We also plan to use different bid strategies to see if we can continue to achieve the lower cost per conversion.