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Allkind Joinery & Glass – August 2021 Monthly Report

by | Sep 6, 2021 | Allkind Joinery & Glass | 0 comments

Manager

The month of August has produced a strong set of results for the Google Ads campaign while highlighting some potential areas of improvement. To start, there has been an increase in overall website traffic, prevalent in the increased number of users brought in by the CPC channel. It has also been exciting to see a significant increase in both the number of clicks and impressions by 40.3% and 82.2%, respectively. On the other hand, the sudden increase in impressions is partially related to the decrease in click through rate, which is currently at 5.9%. There have been 21 conversions for the month, very close to our numbers from last July. With a slightly lower conversion rate of 7.1%. We aim to improve the conversion rate in the coming month of September by using an impression share bid strategy to utilise the high impression share at the moment.

Google Ads Analysis

  • 21 Conversions
  • 296 Clicks
  • 5.9% CTR
  • 7.1% Conversion rate
  • August has produced a steady month of result for the Google Ads campaign. We saw an increase in clicks by 40% and impressions by 82.2%. The number of conversions are consistent and almost identical to what the campaign had in July.
  • However, even just a little we have noted a small drop in the conversion rate and the cost per conversion increased by 4.6%.
  • The plan for September is to target the increase in impression share and get at least 30% – 50% by using a “impression share” bid strategy that will help the campaign to increase the conversion rate, total conversions and lower cost per conversions.