Manager
The month of January has produced strong results with particularly impressive data from the SEO campaign. For overall website performance, we are pleased to see a significant 47.2% increase in the site traffic. The organic traffic has picked up 1,957 of the site users which is a fantastic improvement from last month’s 1,327 organic users. There has also been notable growth in the number of users that came in from the CPC channel. For the SEO campaign, we have had an increase in the number of keywords ranking on the first page of Google, especially within the top 3 positions. We are also ecstatic with the targeted keywords securing more positions within the top 3 rankings of Google. All of the targeted keywords are performing steadily on the first page of search results, with four of them inching even closer to the top 1 ranking. The Google Ads campaign has performed steadily this month, although the number of clicks and the click through rate are lower than those of last November. In spite of the conversions and conversion rate being lower than the data from November, we note an improvement in the Google Ads performance as compared to the previous month of December. We were able to secure a 30.5% increase in the conversion rate from December along with a 39.4% decrease in cost per click. For the month of February we aim to solidify more conversions consistently by expanding the device biddings.
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