Manager
The month of July has seen another fantastic month of results for the SEO and Google Ads marketing efforts. We have seen an increase in the overall website traffic by 2%, which has been particularly pleasing after the slight drop we saw in the previous month. The SEO campaign has been holding steady and actively defending our Brisbane rankings. On the Google Ads front, we have been able to achieve an increase in the total number of conversions at 29! This is a huge win for the month, and through August we will be working to maintain this level of results by driving a further increase in the CTR.
SEO Analysis
62 keywords ranking in top 3 (first page) results
8 keywords ranking in top 4-10 (first page) results
Keyword ‘timber doors brisbane’ ranking in 6th position (first page)
Keyword ‘timber windows brisbane’ ranking in 1st position (first page)
Keyword ‘timber joinery brisbane’ ranking in 3rd position (first page)
Keyword ‘timber bi fold doors brisbane’ ranking in 10th position (first page)
On-page optimisations will be used in August to see the rankings for the keyword ‘timber doors brisbane’ moves closer to the top 3 positions
Google Ads Analysis
29 Conversions
262 Clicks
7.1% CTR
11.06% Conversion rate
The month of July has produced very successful results for the Google Ads campaign. We have seen an increase in CTR which also resulted in a very high conversion rate and an increase in the total conversions, these have been fantastic results to see! We are still facing some issues tracking conversions accurately in the marketing dashboard, however, we have manually tracked 29 conversions. Our focus for August is increasing the click through rate further to our target of 9%, this should also lead to another increase in the total number of conversions.
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