Manager
It is exciting to see a fantastic set of results for the Google Ads campaign this month of July! To start, there has been a 13.6% increase in overall website traffic. This growth extends to the number of users brought in by the CPC channel as well. It has been exciting to note multiple wins across the board with a 29.4% increase in the number of clicks and 30.7% increase in the CTR. The number of conversions have also gone up, overtaking the number of conversions generated from the previous month! This puts the conversion rate at an impressive 10.4%. These wins were able to drive down the average CPC by 22.7%. For the coming month of August, we aim to continue this level of growth and hopefully generate a consistent number of conversions each week.
SEO Analysis
As the SEO campaign has been paused for the previous month, there will be no analysis.
Google Ads Analysis
22 Conversions
211 Clicks
7.6% CTR
10.4% Conversion rate
July has been a very successful month of results for the Google Ads campaign. We were able to lower down the cost per click which translated to better overall traffic. Along with this, we were also able to see an increase in conversions and conversion rate which gave the campaign a cost per conversion of $26.
The only downside is the fact that the conversions went down towards the end of the month, which we have noted and planned to work on for August.
The plan for August is to restructure the campaign to encourage the conversions to be consistent throughout the month. We will also look into increasing the CTR which can lead to the same campaign conversions, if not better.
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