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Allkind Joinery & Glass – June 2020 Monthly Report

by | Jul 7, 2020 | Allkind Joinery & Glass | 0 comments

Manager

The month of June has produced a very positive month of results for both the SEO and Google Ads campaigns. While we have noted a slight dip in the overall website traffic for the month, it has been very pleasing to see the average session duration pick up slightly through the month. On the SEO front, we have seen a few of our Brisbane keywords fluctuate in the rankings, but the big win came from the keyword ‘timber bi fold doors brisbane’ moving from 11th position on the second page of results to 9th position on the first page! This is a great win and is one that we will be monitoring over the coming month as well. Our focus for July, will remain on the on-page optimisations to ensure we can see more movements towards the top 3 rankings for all of our Brisbane keywords. On the Google Ads front, June has been another outstanding month of results. While we are still facing an issue when it comes to having the conversions appear correctly in the marketing dashboard, we have been able to manually track a total of 19 conversions! Our focus through the coming month is to see an increase in the Click Through Rate (CTR) which will also allow the campaign to achieve a steady number of conversions each week.

SEO Analysis

  • 59 keywords ranking in top 3 (first page) results
  • 9 keywords ranking in top 4-10 (first page) results
  • Keyword ‘timber doors brisbane’ ranking in 6th position (first page)
  • Keyword ‘timber windows brisbane’ ranking in 1st position (first page)
  • Keyword ‘timber joinery brisbane’ ranking in 3rd position (first page)
  • Keyword ‘timber bi fold doors brisbane’ ranking in 9th position (first page)
  • On-page optimisations will be used in July to see the rankings for Brisbane keywords move closer to the top 3 positions

    • Google Ads Analysis

  • June has produced another fantastic month for the Google Ads campaign. The campaign has generated 259 Clicks, a 7.0% CTR, 3.7K Impressions and 19 Total Conversions. We are seeing consistent improvements every month which is pretty awesome!
  • Our optimisation plan through May has proved successful as we have now been able to see improvements in the overall conversions and conversion rate which also resulted in a lower cost per conversion for the campaign.
  • However, we weren’t able to see an increase in CTR as of yet, this will be a focus for the month month.
  • Additionally we are still facing an issue with conversions not appearing correctly in the marketing dashboard, this is something we are continually working to resolve.
  • Our plan for the month of July is to structure the campaign to drive an increase in CTR which can lead to more consistency in weekly conversions.