Manager
The month of March has proven to be a fantastic month for the Google Ads campaign! Although the SEO campaign is still on hold, the Google Ads campaign was able to secure a higher number of conversions at a conversion rate of 6.2% this month. This is at an increase of 115.8% from the previous month! Some of the challenges that we were able to track this month included lower overall traffic on the website along with a decrease in both the number of clicks and click through rates for the month. The average cost per conversion has also gone up by 35.1%. These challenges contributed to the inconsistency of conversions throughout the month, so we will be optimising both the keywords and ads this April in order to find the best approach for the ad copy since Google’s recent update.
SEO Analysis
As the SEO campaign has been paused for the previous month, there will be no analysis.
Google Ads Analysis
9 Conversions
146 Clicks
5.3% CTR
6.2% Conversion rate
March has been a successful month for the Google Ads campaign overall, as we have seen an increase in the campaign’s conversion and conversion rate which also lowered down the average cost per conversions!
However, we have noted some lower stats when it comes to the overall traffic and CTR compared to the previous month which contributes to the inconsistency of conversions that came in each week through March.
With that being said, the plan for the coming month of April is to structure the campaign to drive more traffic by optimising the non-performing keywords and ads. We will try a few different approaches with the ad copy to split test and see what the perfect fit will be for the campaign with Google’s recent updates.
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