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Although the month of May has produced results that were slower than those last month, the Google Ads campaign is still at a good and steady pace. The number of users brought in by the CPC channel is currently sitting at 143 users. There has been an 8.3% decrease in the number of clicks as well as a 5.3% decrease in CTR. The conversions per week are being more consistent for the month, however they are still at a lower total from last month. We attribute this drop in data to the increase in average CPC. In order to boost our campaign for the coming month of June, we will be prioritising lower CPC in order to encourage more impressions and conversions.
SEO Analysis
As the SEO campaign has been paused for the previous month, there will be no analysis.
Google Ads Analysis
10 Conversions
166 Clicks
5.9% CTR
6.0% Conversion rate
May has been steady for the Google Ads campaign overall as we have noted 10 conversions, 166 clicks along with 6% conversion rate. The stats across the board are still very pleasing as we also saw consistency in terms of getting conversions each week.
However, we have noted a dip in the results compared to the previous month which could have caused the increase in CPC.
That being said, the plan for June is to structure the campaign to encourage a lower CPC which can in turn increase the overall traffic and increase the number of conversions along the way.
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