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Allkind Joinery & Glass – October 2020 Monthly Report

by | Nov 6, 2020 | Allkind Joinery & Glass | 0 comments

Manager

We have produced a variety of results from both the SEO and Google Ads campaign this October. There had been a slight drop in our overall website traffic amounting to a mere 2.2%. We find this worth mentioning as it stems from a decrease in users both from the organic and CPC channel. Our SEO campaign has been progressing slower than expected this month. Our average keyword ranking has slightly dropped as well. We will be addressing these dips with an off-page strategy throughout the coming month. On the other hand, the progress with our Google Ads campaign has been more optimistic. We were able to achieve our goal from the previous month by securing a higher click through rate with a lower CPC. This has been a massive win in itself and we note more successes as we secured additional conversions at a lower cost. We aim to maintain this performance for the Google Ads campaign as well as resolve any issues in tracking for the coming month of November.

SEO Analysis

  • 65 keywords ranking in top 3 (first page) results
  • 8 keywords ranking in top 4-10 (first page) results
  • Keyword ‘timber doors brisbane’ ranking in 7th position (first page)
  • Keyword ‘timber windows brisbane’ ranking in 2nd position (first page)
  • Keyword ‘timber joinery brisbane’ ranking in 3rd position (first page)
  • Keyword ‘timber bi fold doors brisbane’ ranking in 6th position (first page)
  • Off-page strategy will be used through November to see the Brisbane rankings shift closer to the top 3 positions on the first page of results

    • Google Ads Analysis

    October has seen a pleasing month for the Google Ads campaign. We managed to lower down the cost per conversion to $23.75 from last month’s $25.44 which has been fantastic.

  • We have also been able to push for an increase in the total number of conversions achieved.
  • However, we fell short by 0.2% in achieving our 9% CTR goal however we are pushing closer.
  • The plan for November is to implement a new conversion tracking plan to ensure all conversions are tracked accurately in the marketing dashboard.
  • We will also be looking into ad scheduling in order to achieve more consistency in the campaigns performance.