Manager
We are pleased to see a more stable set of results for the Google Ads campaign this October. However, there have been some dips in data throughout the month. To start, there has been a significant decrease in overall website traffic worth 62.7% and a slight decrease in CPC channel to 179 users to 155 site users. There has been an increase in impressions, pushing it up to 3.4k, however we note a 16.1% decrease in CTR. Our wins for the campaign this month can be found in conversions as we solidify 21 conversions. This results in a huge 113.8% increase in conversion rate. We aim to continue our current optimisations to encourage this level of growth. However, we will also address some of our campaign losses by adding more search terms in the negative keywords list to assert a more qualified audience.
Google Ads Analysis
21 Conversions
200 Clicks
5.92% CTR
10.50% Conversion rate
October has produced a steady month of result for the Google Ads campaign. We were successful in increasing the Conversion Rate which was very exciting to see. We are also pleased to see that the cost/conversion has greatly improved from $53.39 in September to $25.17 this month, which means we are getting more leads at a cheaper cost. The average cost per click is also stable.
However, we have noticed that the Search impression share declined as the ads showed up at the top results page 13% of the time compared to 22% in September. We have improved the rank of our keywords but they are not showing as frequently due to budget constraints.
The plan for November is to continue with the current optimisations as it has shown promising results. Aside from maintaining the cheaper keywords to maintain low cost per click, we also added irrelevant search terms and competitor keywords in the negative keywords list to help the campaign get more qualified traffic and conversions.
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