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Allkind Joinery & Glass – August 2020 Monthly Report

Sep 7, 2020

Manager

Our data for both the SEO and Google Marketing campaign are generally stable with a few dips and wins along the way. There has been a marginally small decline in overall website traffic, however our SEO performance remains strong as our organic channel brought in a large percentage of these users. It is also highly positive to see an increase in keywords both in the top 3 and top 4 positions, paving the way for a higher overall SEO ranking for the site. One of our biggest wins for the month is definitely seeing our targeted keywords move up with two of them securing the top 1 position of Google. On the other hand, we see more of our dips in the Google Ads campaign especially with a drop in our conversions from 29 to 22. These conversions are manually tracked due to some issues in our marketing dashboard, nevertheless we were able to accurately frame the rest of our statistics with an increased CTR and conversion rate. For the month of September, we are aiming to reach a 9% click through rate and recover our number of conversions in the campaign.

SEO Analysis

  • 63 keywords ranking in top 3 (first page) results
  • 9 keywords ranking in top 4-10 (first page) results
  • Keyword ‘timber doors brisbane’ ranking in 5th position (first page)
  • Keyword ‘timber windows brisbane’ ranking in 1st position (first page)
  • Keyword ‘timber joinery brisbane’ ranking in 1st position (first page)
  • Keyword ‘timber bi fold doors brisbane’ ranking in 7th position (first page)
  • On-page optimisations will be used in September to see the rankings for the keyword ‘timber bi fold doors brisbane’ moves closer to the top 3 positions

    • Google Ads Analysis

  • 22 Conversions
  • 177 Clicks
  • 8.7% CTR
  • 12.42% Conversion rate
  • The month of August has produced some continued successful results for the Google Ads campaign. We have seen an increase in CTR which also resulted in a very high conversion rate.
  • While the campaign has been successful in increasing the CTR we haven’t yet reached our goal. While the stats are a little slower than the previous month, we were able to maintain the average monthly conversions.
  • We are still facing some issues tracking conversions accurately in the marketing dashboard, however, we have manually tracked 22 conversions. Our focus for September is structuring the campaign to reach the click through rate target of 9% and increasing the number of overall conversions.

    • Allkind Joinery & Glass – July 2020 Monthly Report

    Aug 7, 2020

    Manager

    The month of July has seen another fantastic month of results for the SEO and Google Ads marketing efforts. We have seen an increase in the overall website traffic by 2%, which has been particularly pleasing after the slight drop we saw in the previous month. The SEO campaign has been holding steady and actively defending our Brisbane rankings. On the Google Ads front, we have been able to achieve an increase in the total number of conversions at 29! This is a huge win for the month, and through August we will be working to maintain this level of results by driving a further increase in the CTR.

    SEO Analysis

  • 62 keywords ranking in top 3 (first page) results
  • 8 keywords ranking in top 4-10 (first page) results
  • Keyword ‘timber doors brisbane’ ranking in 6th position (first page)
  • Keyword ‘timber windows brisbane’ ranking in 1st position (first page)
  • Keyword ‘timber joinery brisbane’ ranking in 3rd position (first page)
  • Keyword ‘timber bi fold doors brisbane’ ranking in 10th position (first page)
  • On-page optimisations will be used in August to see the rankings for the keyword ‘timber doors brisbane’ moves closer to the top 3 positions

    • Google Ads Analysis

  • 29 Conversions
  • 262 Clicks
  • 7.1% CTR
  • 11.06% Conversion rate
  • The month of July has produced very successful results for the Google Ads campaign. We have seen an increase in CTR which also resulted in a very high conversion rate and an increase in the total conversions, these have been fantastic results to see! We are still facing some issues tracking conversions accurately in the marketing dashboard, however, we have manually tracked 29 conversions. Our focus for August is increasing the click through rate further to our target of 9%, this should also lead to another increase in the total number of conversions.