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Allkind Joinery & Glass – April Monthly Report

May 7, 2020

Manager

The month of April has produced a fantastic month of results across the board. We have seen a massive 33% increase in the overall website traffic! The majority of this increase has come from the organic (SEO) search results, from 876 organic website visits in March to a massive 1,269 organic website visits through April. This increase has come from our newly established first page rankings. We have seen some small improvements for the Brisbane keywords which has been positive. On the Google Ads front, we have seen an impressive month of numbers! With 12 achieved conversions this is double what we achieved in the previous month. Through May, we will be working to further optimise our ads and targeted keywords to ensure that we can maintain this number of conversions and also see an increase in the CTR.

SEO Analysis

  • 59 keywords ranking in top 3 (first page) results
  • 10 keywords ranking in top 4-10 (first page) results
  • Keyword ‘timber doors brisbane’ ranking in 6th position (first page)
  • Keyword ‘timber windows brisbane’ ranking in 1st position (first page)
  • Keyword ‘timber joinery brisbane’ ranking in 2nd position (first page)
  • Keyword ‘timber bi fold doors brisbane’ ranking in 11th position (second page)
  • On-page optimisations will be made through May to see a boost in the ranking for the keyword ‘timber doors brisbane’

    • Google Ads Analysis

  • The month of April has produced some outstanding results from the Google Ads campaign. We have seen an increase in the number of Clicks (8.5%), Impressions (11.6%), Conversion rate (84.4%) and most importantly total Conversions (100%)
  • In the coming month we will be working on increasing the CTR as this number is currently lower compared to the previous month. However sitting at 7.5% is an extremely positive number to see regardless.
  • The plan for May is to structure the campaign to build up the CTR by optimising our Ads to appeal to our target market, we wil also be adjusting non performing keywords.

    • Allkind Joinery & Glass – March Monthly Report

    Apr 7, 2020

    Manager

    The month of March has produced some interesting yet positive results overall. While we have seen a slight dip in the overall website traffic, it has been pleasing to see that the restrictions put in place from COVID-19 has not affected the website traffic in a significant way. Seeing the website traffic peak towards the very end of the month is also a very pleasing sign for the month of April. What we can do in the coming months is ensure we are putting ourselves in the best possible position to continue getting website traffic and leads during this challenging time. Our Google Ads optimisations will continue to ensure we can achieve conversions in the coming month. Our off-page strategy will also be continuing in April to ensure we are maintaining our achieved SEO rankings and even pushing them into even better positions on the first page of results.

    SEO Analysis

  • 51 keywords ranking in top 3 (first page) results
  • 16 keywords ranking in top 4-10 (first page) results
  • Keyword ‘timber sliding doors brisbane’ ranking in 1st position (first page)
  • Keyword ‘timber doors brisbane’ ranking in 5th position (first page)
  • Keyword ‘timber windows brisbane’ ranking in 1st position (first page)
  • Keyword ‘timber joinery brisbane’ ranking in 2nd position (first page)
  • Keyword ‘timber bi fold doors brisbane’ ranking in 12th position (second page)
  • Off-page optimisations will be utilised through April to see further improvements for the keyword ‘timber doors brisbane’

    • Google Ads Analysis

  • The Google Ads campaign peroformed very well through the month of March. We have seen the campaign achieve an increase in Clicks (4.4%) and CTR (18.5%). We have also manage to achieve 6 conversions with a 3.2% conversion rate which is fantastic.
  • Unfortunately, we are still seeing a tracking issue on the marketing dashboard where it seems not all conversions are being pulled in. We are working to find a solution to this in April.
  • Our plan for April is to structure the campaign to achieve a better CTR as this can also lead us to an improved conversion rate.