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Allkind Joinery & Glass – February Monthly Report

Mar 6, 2020

Manager

The month of February has seen another outstanding month of results! We have seen a slight increase in the overall website traffic which is great. The SEO rankings are continuing to progress into the top 1-3 positions on the first page of Google which is fantastic to see. We have also seen the keyword ‘timber doors brisbane’ move into the #1 position on the first page of results. Over the coming month we will continue with our on-page optimisations to ensure this trend of results continues through March. On the Google Ads front, we have been able to achieve 11 conversions through February, however it seems there was an issue with the conversion tracking as this data was not pulled through to the dashboard. We will be working to resolve this issue in the coming month and also to continue optimising the campaign to ensure we can maintain this number of conversions and even exceed it.

SEO Analysis

  • 49 keywords ranking in top 3 (first page) results
  • 17 keywords ranking in top 4-10 (first page) results
  • Keyword ‘timber doors brisbane’ ranking in 1st position (first page)
  • Keyword ‘timber doors brisbane’ ranking in 7th position (first page)
  • Keyword ‘timber windows brisbane’ ranking in 1st position (first page)
  • Keyword ‘timber joinery brisbane’ ranking in 2nd position (first page)
  • Keyword ‘timber bi fold doors brisbane’ ranking in 9th position (first page)
  • Editorial spot secured to maintain and boost existing rankings. Can be viewed here: https://www.residencestyle.com/types-of-cabinets/
  • On-page optimisations will be continuing in the coming month to see further improvements for the keyword ‘timber doors brisbane’

    • Google Ads Analysis

  • The campaign performed very well, getting an increase in the Conversion Rate (6.1%) , CTR (3.1%) and lower cost/conversions (-15.8%).
  • We generated consistent traffic through the month and achieved a lower CPC proving that the Ads quality score and relevance increased as well.
  • The plan for March is to structure the campaign to improve the CTR up to 10% and try to lower down the cost per conversion as much as possible. We will also be working to fix the conversion tracking issue

    • Allkind Joinery & Glass – January Monthly Report

    Feb 7, 2020

    Manager

    The month of January has seen a fantastic start to the year! We have seen a massive 32% increase in the overall website traffic with a large portion of this traffic coming from organic (SEO)search results. The SEO rankings have been making very pleasing progress over the last month, with 3 of our Brisbane keywords now ranking on the first page of Google’s results. Over the coming month we will be utilising an on-page strategy in order to see these keywords move closer to the #1 positions while also staying up to date with Google’s algorithm updates. On the Google Ads front, while we have seen a slight dip in the total number of conversions achieved through the month, it has been very positive to see an increase in the number of Impressions and Clicks throughout the month. In the coming month, we will be working to structure the campaign to see an increase in the CTR to at least 7% which should result in our stats across the board bouncing back up.

    SEO Analysis

  • 47 keywords ranking in top 3 (first page) results
  • 16 keywords ranking in top 4-10 (first page) results
  • Keyword ‘cabinet makers sunshine coast’ ranking in 19th position (second page)
  • Keyword ‘timber doors brisbane’ ranking in 8th position (first page)
  • Keyword ‘timber windows brisbane’ ranking in 1st position (first page)
  • Keyword ‘timber joinery brisbane’ ranking in 2nd position (first page)
  • Editorial spot secured to maintain and boost existing rankings. Can be viewed here: https://www.feedinspiration.com/choose-the-best-cabinet-maker/
  • Further on-page optimisations will be completed in the coming month to see further improvements for Brisbane focused keywords

    • AdWords Analysis

  • 7.9% Increase in overall traffic (Clicks)
  • 41.5% increase in Impressions
  • 6.3 % CTR
  • 6 total Conversions