Allkind Joinery & Glass – November Monthly Report
Manager
The month of November has been absolutely fantastic! While we have noticed a slight dip in the overall website traffic, it has been positive to see the number of users coming from organic and cpc traffic is still contributing to a large majority of the traffic on the site. The SEO results have been continued to impress this month as we have been able to push more of our targeted keywords onto the first page and even the top 3 positions on Google. With our existing strategy, we are confident we can see a total of 50 keywords appearing in the top 3 results in the New Year. On the Google Ads front, achieving 20 conversions this month has been phenomenal. It’s also been a huge win to keep our overall costs down from the previous month as well. Through December we will be continuing with our optimisations to ensure we can maintain these results through the month.
SEO Analysis
November has seen another extremely pleasing month for the SEO numbers! Once again we have seen an increase in the number of keywords appearing in the top 10 and top 3 results. We now have 62 keywords appearing on the first page of results, with 42 of those appearing in the top 3 positions on that first page. We have seen some massive movements for the terms ‘cabinet makers capalaba’ and ‘cabinet makers brisbane’ jumping 76 and 69 positions respectively! This is a massive win, especially for the more competitive Brisbane keyword. Over the coming month our off page work will continue as we encourage more keywords to make their way into the top 3 positions on the first page of results.
AdWords Analysis
The Google Ads campaign has been very positive for the month of November. We have seen a massive increase in the CTR (392.8%), Conversions (150%) and Conversion rate (183.6%) which is fantastic. We have also managed to achieve a lower Cost/Conv (65.1%). The optimisations we have made through the month have proven successful as shown in the stats for the month. Our plan for December is structure the campaign to increase the CTR slightly, however with the Conversions and Conversion Rate performing this well, we will be working to ensure we can maintain this levelof performance in the coming months.
Allkind Joinery & Glass – October Monthly Report
Manager
October has seen an extremely positive month across the board! We have seen a 14% increase in the overall website traffic with the majority of this traffic still coming from organic Google search results. The SEO rankings themselves are continuing to fluctuate slightly, with some very positive movements on the first page of results, with the keywords moving towards the more valuable top 3 positions! On the Google Ads front, we have seen a total of 8 conversions which is an increase from the previous month, this has been very positive to see. Through the month of November we will be continuing with our optimisations for Google ads in particular focusing on our bidding strategy. For SEO, we will continue with our link building strategy to ensure we can maintain the achieved rankings and also see them continue climbing the first page of results.
SEO Analysis
The month of October has been an outstanding month for the SEO results! We have been able to maintain our page #1 rankings, 59 terms still appearing in the top 10 results which is great. The keywords ‘timber doors toowoomba’ and ‘cabinet makers ipswich’ have seen massive jumped of 95 and 78 positions respectively. The keywords ‘cabinet makers brendale’ and ‘timber doors beenleigh’ have made steadier movements of 1-2 positions each to now be improving their position on the first page of results. With our off page strategy we are confident we will be able to move more keywords into the top 3 results on the first page of Google through November.
AdWords Analysis
October has produced some fanstastic Google Ads results. We have seen an increase in almost every stat across the board, including Clicks (47.6%), CTR (36.9%), Conversions (166.7%) and the Conversions rate (80.7%). The optimisation that were made over the previous month was very succesful in bringing these stats up. The plan for the following month is to structure the campaign to drive an increase in the CTR and see a better cost per conversion. We will also be investigating device bidding as most of our conversions seem to be coming from mobile devices.