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Allkind Joinery & Glass – December 2021 Monthly Report

Jan 12, 2022

Manager

Please note, as in previous years, this months report (December 2021) will not include comment/analysis from the team due to the break over Christmas and New Years. Comments and analysis from the team will resume as per usual in your next monthly report (January 2022).

Allkind Joinery & Glass – November 2021 Monthly Report

Dec 7, 2021

Manager

We’re thrilled to report that the Google Ads campaign has produced smashing results in increasing this month’s conversions and search impressions. November is a strong month for the campaign with a conversion rate of 11.56%, which has led to a total of 23 conversions. We’re also seeing satisfactory stats at 199 clicks in total for November, with the ad cost at $23.55 this month from last month’s $25.17. This is a massive win as we’re getting more leads and conversions at a reduced cost. Search impressions are up as well to 14.72% this month compared to 12.80% in October. We did notice that competitors are starting to bid more aggressively, however, which may have caused the cost per click to dip by 3.59% this month. Our strategy to counteract our competitor’s actions is to add more trust elements and benefits in the Descriptions to broaden the variation in the responsive search ads. We have also added irrelevant search terms and competitor keywords in the negative keywords list to help the campaign get qualified traffic and conversions. Together with these actions, we will continue through December with the current optimisations to maintain visibility in the top results page. To make the Google Ads campaign more impactful and resilient against bids from competitors, we’re excited to support it with an effective SEO campaign moving forward. With a successful Google Ads campaign underway and the resumption of the SEO campaign boosting site traffic in organic search channels, we’re optimistic that Allkind Joinery & Glass’ promising stance will further be strengthened.

Google Ads Analysis

  • 23 Conversions
  • 199 Clicks
  • 5.86% CTR
  • 11.56% Conversion rate
  • November has produced a steady month of result for the Google Ads campaign. We were successful in increasing the Conversion Rate which was very exciting to see. We are also pleased to see that the cost/conversion has improved from $25.17 in October to $23.55 this month, which means we are getting more leads at a cheaper cost. We also noticed that the Search impression share improved as the ads showed up at the top results page 14.72% of the time compared to 12.80% in October.
  • Additionally, the average cost per click declined by 3.59%. We have improved the rank of our keywords but competitors are starting to bid more aggressively.
  • The plan for December is to continue with the current optimisations as it has shown promising results. Aside from maintaining visibility in the top results page, we also added more trust elements and benefits in the Descriptions to allow more variation in the responsive search ads as they are shown to a searcher. Furthermore, we added irrelevant search terms and competitor keywords in the negative keywords list to help the campaign get more qualified traffic and conversions.