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Allkind Joinery & Glass – October 2021 Monthly Report

Nov 5, 2021

Manager

We are pleased to see a more stable set of results for the Google Ads campaign this October. However, there have been some dips in data throughout the month. To start, there has been a significant decrease in overall website traffic worth 62.7% and a slight decrease in CPC channel to 179 users to 155 site users. There has been an increase in impressions, pushing it up to 3.4k, however we note a 16.1% decrease in CTR. Our wins for the campaign this month can be found in conversions as we solidify 21 conversions. This results in a huge 113.8% increase in conversion rate. We aim to continue our current optimisations to encourage this level of growth. However, we will also address some of our campaign losses by adding more search terms in the negative keywords list to assert a more qualified audience.

Google Ads Analysis

  • 21 Conversions
  • 200 Clicks
  • 5.92% CTR
  • 10.50% Conversion rate
  • October has produced a steady month of result for the Google Ads campaign. We were successful in increasing the Conversion Rate which was very exciting to see. We are also pleased to see that the cost/conversion has greatly improved from $53.39 in September to $25.17 this month, which means we are getting more leads at a cheaper cost. The average cost per click is also stable.
  • However, we have noticed that the Search impression share declined as the ads showed up at the top results page 13% of the time compared to 22% in September. We have improved the rank of our keywords but they are not showing as frequently due to budget constraints.
  • The plan for November is to continue with the current optimisations as it has shown promising results. Aside from maintaining the cheaper keywords to maintain low cost per click, we also added irrelevant search terms and competitor keywords in the negative keywords list to help the campaign get more qualified traffic and conversions.

    • Allkind Joinery & Glass – September 2021 Monthly Report

    Oct 7, 2021

    Manager

    The results produced for the Google Ads campaign this September highlight a challenging month with a few wins along the way. Despite the slight increase in overall web traffic (currently sitting at 2958 users), there has actually been a dip in CPC traffic. The number of impressions is currently at 3.2k which is 37.2% lower than the previous month. Nevertheless we are pleased to see that we are successful in increasing the CTR this September! The number of conversions and conversion rate are also lower this month. We can attribute this decline to the significant increase in cost per click. We will address this by increasing the daily budget on prime days/times to boost traffic and, consequently, conversions. Low competition keywords will be used for the coming month of October to help lower the total cost.

    Google Ads Analysis

  • 11 Conversions
  • 224 Clicks
  • 7.1% CTR
  • 4.9% Conversion rate
  • September has produced a steady month of result for the Google Ads campaign. We were successful in increasing the CTR which was very exciting to see. We are also pleased to see that impression share has been great as the ads showed up at the top results page 22% of the time, which is really high considering how competitive the market is.
  • However, we have noticed that overall stats are lower compared to August. The increase in cost per click created a domino effect across the board. We came up with a solution of increasing the daily budget to be able to increase the daily traffic without affecting the overall monthly cost which helped out towards the end of the month in terms of conversions.
  • The plan for October is to continue with the current setup as it showed some promising results towards the end of september. We also added some cheaper keywords which will help lower down the cost per click in which we hope to help the campaign drive more traffic and conversions.