Select Page

Allkind Joinery & Glass – August 2021 Monthly Report

Sep 6, 2021

Manager

The month of August has produced a strong set of results for the Google Ads campaign while highlighting some potential areas of improvement. To start, there has been an increase in overall website traffic, prevalent in the increased number of users brought in by the CPC channel. It has also been exciting to see a significant increase in both the number of clicks and impressions by 40.3% and 82.2%, respectively. On the other hand, the sudden increase in impressions is partially related to the decrease in click through rate, which is currently at 5.9%. There have been 21 conversions for the month, very close to our numbers from last July. With a slightly lower conversion rate of 7.1%. We aim to improve the conversion rate in the coming month of September by using an impression share bid strategy to utilise the high impression share at the moment.

Google Ads Analysis

  • 21 Conversions
  • 296 Clicks
  • 5.9% CTR
  • 7.1% Conversion rate
  • August has produced a steady month of result for the Google Ads campaign. We saw an increase in clicks by 40% and impressions by 82.2%. The number of conversions are consistent and almost identical to what the campaign had in July.
  • However, even just a little we have noted a small drop in the conversion rate and the cost per conversion increased by 4.6%.
  • The plan for September is to target the increase in impression share and get at least 30% – 50% by using a “impression share” bid strategy that will help the campaign to increase the conversion rate, total conversions and lower cost per conversions.

    • Allkind Joinery & Glass – July 2021 Monthly Report

    Aug 6, 2021

    Manager

    It is exciting to see a fantastic set of results for the Google Ads campaign this month of July! To start, there has been a 13.6% increase in overall website traffic. This growth extends to the number of users brought in by the CPC channel as well. It has been exciting to note multiple wins across the board with a 29.4% increase in the number of clicks and 30.7% increase in the CTR. The number of conversions have also gone up, overtaking the number of conversions generated from the previous month! This puts the conversion rate at an impressive 10.4%. These wins were able to drive down the average CPC by 22.7%. For the coming month of August, we aim to continue this level of growth and hopefully generate a consistent number of conversions each week.

    SEO Analysis

  • As the SEO campaign has been paused for the previous month, there will be no analysis.

    • Google Ads Analysis

  • 22 Conversions
  • 211 Clicks
  • 7.6% CTR
  • 10.4% Conversion rate
  • July has been a very successful month of results for the Google Ads campaign. We were able to lower down the cost per click which translated to better overall traffic. Along with this, we were also able to see an increase in conversions and conversion rate which gave the campaign a cost per conversion of $26.
  • The only downside is the fact that the conversions went down towards the end of the month, which we have noted and planned to work on for August.
  • The plan for August is to restructure the campaign to encourage the conversions to be consistent throughout the month. We will also look into increasing the CTR which can lead to the same campaign conversions, if not better.