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Allkind Joinery & Glass – June 2021 Monthly Report

Jul 7, 2021

Manager

We are pleased to see that June has been a strong month for the Google Ads campaign, especially in comparison to the number of conversions from the previous month. There has been a slight increase both in overall website traffic and the number of users from the CPC channel. Although there is a dip in the number of clicks and the CTR, it has been fantastic to see a 50% improvement in the number of conversions for the month! This puts the conversion rate at an impressive 9.3%. The lower cost per conversion is also a win for the campaign. We continue to lower the CPC for the coming month of July in order to boost traffic and CTR.

SEO Analysis

  • As the SEO campaign has been paused for the previous month, there will be no analysis.

    • Google Ads Analysis

  • 15 Conversions
  • 163 Clicks
  • 5.8% CTR
  • 9.2% Conversion rate
  • June has been a successful month for the Google Ads campaign as we have seen an increase in conversions by 50% and conversion rate by 52.8%. We also managed to lower down the cost per conversion by 29.9% which was great to see.
  • The only downside, although small, is the number of clicks and CTR being lower when compared to the previous month. This is likely due to the increase in the average CPC.
  • With that being said, the plan for July is to structure the campaign to encourage a lower CPC which can in turn increase the overall traffic. We would also look into changing some of the non-performing keywords which can help us increase the number of conversions further through the month.

    • Allkind Joinery & Glass – May 2021 Monthly Report

    Jun 9, 2021

    Manager

    Although the month of May has produced results that were slower than those last month, the Google Ads campaign is still at a good and steady pace. The number of users brought in by the CPC channel is currently sitting at 143 users. There has been an 8.3% decrease in the number of clicks as well as a 5.3% decrease in CTR. The conversions per week are being more consistent for the month, however they are still at a lower total from last month. We attribute this drop in data to the increase in average CPC. In order to boost our campaign for the coming month of June, we will be prioritising lower CPC in order to encourage more impressions and conversions.

    SEO Analysis

  • As the SEO campaign has been paused for the previous month, there will be no analysis.

    • Google Ads Analysis

  • 10 Conversions
  • 166 Clicks
  • 5.9% CTR
  • 6.0% Conversion rate
  • May has been steady for the Google Ads campaign overall as we have noted 10 conversions, 166 clicks along with 6% conversion rate. The stats across the board are still very pleasing as we also saw consistency in terms of getting conversions each week.
  • However, we have noted a dip in the results compared to the previous month which could have caused the increase in CPC.
  • That being said, the plan for June is to structure the campaign to encourage a lower CPC which can in turn increase the overall traffic and increase the number of conversions along the way.