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Allkind Joinery & Glass – October 2021 Monthly Report

May 11, 2021

Manager

We are pleased to see a more stable set of results for the Google Ads campaign this October. However, there have been some dips in data throughout the month. To start, there has been a significant decrease in overall website traffic worth 62.7% and a slight decrease in CPC channel to 179 users to 155 site users. There has been an increase in impressions, pushing it up to 3.4k, however we note a 16.1% decrease in CTR. Our wins for the campaign this month can be found in conversions as we solidify 21 conversions. This results in a huge 113.8% increase in conversion rate. We aim to continue our current optimisations to encourage this level of growth. However, we will also address some of our campaign losses by adding more search terms in the negative keywords list to assert a more qualified audience.

Google Ads Analysis

  • 21 Conversions
  • 200 Clicks
  • 5.92% CTR
  • 10.50% Conversion rate
  • October has produced a steady month of result for the Google Ads campaign. We were successful in increasing the Conversion Rate which was very exciting to see. We are also pleased to see that the cost/conversion has greatly improved from $53.39 in September to $25.17 this month, which means we are getting more leads at a cheaper cost. The average cost per click is also stable.
  • However, we have noticed that the Search impression share declined as the ads showed up at the top results page 13% of the time compared to 22% in September. We have improved the rank of our keywords but they are not showing as frequently due to budget constraints.
  • The plan for November is to continue with the current optimisations as it has shown promising results. Aside from maintaining the cheaper keywords to maintain low cost per click, we also added irrelevant search terms and competitor keywords in the negative keywords list to help the campaign get more qualified traffic and conversions.

    • Allkind Joinery & Glass – April 2021 Monthly Report

    May 10, 2021

    Manager

    We are excited to report yet another fantastic set of results in the Google Ads campaign for the month of April! Despite the slight 3.1% dip in overall website traffic, the CPC channel was able to bring in more users this month compared to last March. It has been a successful month overall as we record massive wins across the board. There was an increase in ad impressions by 4.4% and a more significant increase in the number of clicks by 24%. This pushed the month’s CTR to an impressive 6.3%, which is approximately 18.7% higher than the previous month. At the same time, there have been more conversions secured for April which also increased the conversion rate by a whopping 43.4%. Because of the higher number of conversions, we were also able to secure lower costs and a 20% decrease in the average CPC. This has been a fantastic improvement from the previous month. We aim to assert this type of growth further by structuring the campaign to achieve higher CTR at lower cost for the coming month of May.

    SEO Analysis

  • As the SEO campaign has been paused for the previous month, there will be no analysis.

    • Google Ads Analysis

  • 16 Conversions
  • 181 Clicks
  • 6.3% CTR
  • 8.8% Conversion rate
  • April has been a successful month for the Google Ads campaign yet again as we have noted an increase in the campaign’s number of achieved conversions and conversion rate which also lowered down the average cost per conversions.
  • Similar to last month’s performance, it is pleasing to see that the results are continuing to improve.
  • We were also able to achieve more consistency in the conversions achieved through the month, hence the improvement in conversion rate.
  • However, even though the CTR has increased, we do still believe there is room for further improvement here.
  • With that being said, the plan for the coming month of May is to structure the campaign to drive an increase in the CTR. We also plan to use different bid strategies to see if we can continue to achieve the lower cost per conversion.