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Allkind Joinery & Glass – March 2021 Monthly Report

Apr 9, 2021

Manager

The month of March has proven to be a fantastic month for the Google Ads campaign! Although the SEO campaign is still on hold, the Google Ads campaign was able to secure a higher number of conversions at a conversion rate of 6.2% this month. This is at an increase of 115.8% from the previous month! Some of the challenges that we were able to track this month included lower overall traffic on the website along with a decrease in both the number of clicks and click through rates for the month. The average cost per conversion has also gone up by 35.1%. These challenges contributed to the inconsistency of conversions throughout the month, so we will be optimising both the keywords and ads this April in order to find the best approach for the ad copy since Google’s recent update.

SEO Analysis

  • As the SEO campaign has been paused for the previous month, there will be no analysis.

    • Google Ads Analysis

  • 9 Conversions
  • 146 Clicks
  • 5.3% CTR
  • 6.2% Conversion rate
  • March has been a successful month for the Google Ads campaign overall, as we have seen an increase in the campaign’s conversion and conversion rate which also lowered down the average cost per conversions!
  • However, we have noted some lower stats when it comes to the overall traffic and CTR compared to the previous month which contributes to the inconsistency of conversions that came in each week through March.
  • With that being said, the plan for the coming month of April is to structure the campaign to drive more traffic by optimising the non-performing keywords and ads. We will try a few different approaches with the ad copy to split test and see what the perfect fit will be for the campaign with Google’s recent updates.

    • Allkind Joinery & Glass – February 2021 Monthly Report

    Mar 5, 2021

    Manager

    There has been a variety of results produced for the month of February but we are pleased to report that these are generally positive data for both the SEO and Google Ads campaigns. To start, we have had another notable increase in overall website traffic with this month amounting to 21.1%. The organic (SEO) channel has brought in the majority of traffic for February while we also record positive growth in the number of users from the CPC (Google Ads) channel. For keyword rankings, there has been a slight decline in the average SEO ranking as many of the keywords from the top 3 positions have dropped down to the top 4 to 10 positions since putting the campaign on hold for the month. For the Google Ads campaign, we are pleased to see a 25.9% increase in the number of clicks as well as lower cost per click. However, the decrease in CTR and conversions has been a challenge. To address these concerns, we will be adjusting the bidding strategy for the coming month of March along with new and more relevant keywords for the campaign.

    SEO Analysis

  • 63 keywords ranking in top 3 (first page) results
  • 11 keywords ranking in top 4-10 (first page) results
  • Keyword ‘timber doors brisbane’ ranking in 8th position (first page)
  • Keyword ‘timber windows brisbane’ ranking in 2nd position (first page)
  • Keyword ‘timber joinery brisbane’ ranking in 3rd position (first page)
  • Keyword ‘timber bi fold doors brisbane’ ranking in 4th position (first page)
  • On-page optimisations completed through February saw a boost in the rankings for Chermside keywords to 1st positions. With the SEO service currently on hold while new website changes are made, we plan to return to our on-page optimisations in the coming month.

    • Google Ads Analysis

  • 5 Conversions
  • 175 Clicks
  • 6.3% CTR
  • 2.9% Conversion rate
  • February has seen a very pleasing month of results for the Google Ads campaign, as we managed to see an increase in the overall traffic and a lower CPC.
  • However, we have noted a lower CTR compared to the previous month which led to a lower number of conversions achieved.
  • With that being said, the plan for the coming month of March is to utilise an adjusted bidding strategy along with additional relevant keywords which can help us achieve consistency in getting conversions .