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Allkind Joinery & Glass – November 2020 Monthly Report

Dec 7, 2020

Manager

The SEO campaign for the month of November has seen some noteworthy wins and a few dips. User site traffic went down by 14.1% this month with 2,235 users visiting the site. We’re pleased to see that despite this, the average session duration spent on the site is 13.3% higher this month at 1 minute and 1 second. Keyword rankings for our targeted keywords fluctuated this month, and the keyword ‘timber bi fold doors brisbane’ moved up one ranking closer to the top 3 positions of first page results at 5th position this month. The number of keywords joining the top 3 positions of first page results decreased from last month’s 65 keywords to this month’s 63, while we’re pleased to note that the number of keywords joining the top 4-10 positions of first page results went up from last month’s 8 keywords to this month’s 9 keywords. We’ll be using our off-page strategy through December to see the ranking for the keyword ‘timber joinery brisbane’ move closer to the top 1 position of Google’s results. The Google Ads campaign has produced steady results in the total traffic and overall conversions for this month. We’re pleased that the tracking conversion issue has been resolved and are excited to see how this translates to December’s stats with the conversions tracking accurately throughout the month in the marketing dashboard. While the inconsistency of conversions that came in had an impact on how we were able to assess November’s performance, we plan to have consistent conversion results come in through the month of December and to restructure the campaign to maximise the budget by using a change in bid strategy and optimising non-performing ads and keywords as well.

SEO Analysis

  • 63 keywords ranking in top 3 (first page) results
  • 9 keywords ranking in top 4-10 (first page) results
  • Keyword ‘timber doors brisbane’ ranking in 8th position (first page)
  • Keyword ‘timber windows brisbane’ ranking in 3rd position (first page)
  • Keyword ‘timber joinery brisbane’ ranking in 5th position (first page)
  • Keyword ‘timber bi fold doors brisbane’ ranking in 5th position (first page)
  • Off-page strategy will be used through December to see the ranking for the keyword ‘timber joinery brisbane’ moves closer to the top 1 position of Google’s results

    • Google Ads Analysis

  • 14 Conversions
  • 221 Clicks
  • 8.8% CTR
  • 10.8% Conversion rate
  • November has seen a steady month of results for the Google Ads campaign. We managed to see a great number for the total traffic and overall conversions.
  • We’ve also managed to resolve the conversion tracking issue which will be very noticeable in December to see all conversions tracking accurately in the dashboard.
  • However, the campaign’s performance has been slightly slower through November compared to October due to the inconsistency of conversions that came in each week.
  • The plan for December is to achieve that consistency in the conversions and structure the campaign to maximise the budget as much as possible by changing the bid strategy and optimising the non performing ads and keywords.

    • Allkind Joinery & Glass – October 2020 Monthly Report

    Nov 6, 2020

    Manager

    We have produced a variety of results from both the SEO and Google Ads campaign this October. There had been a slight drop in our overall website traffic amounting to a mere 2.2%. We find this worth mentioning as it stems from a decrease in users both from the organic and CPC channel. Our SEO campaign has been progressing slower than expected this month. Our average keyword ranking has slightly dropped as well. We will be addressing these dips with an off-page strategy throughout the coming month. On the other hand, the progress with our Google Ads campaign has been more optimistic. We were able to achieve our goal from the previous month by securing a higher click through rate with a lower CPC. This has been a massive win in itself and we note more successes as we secured additional conversions at a lower cost. We aim to maintain this performance for the Google Ads campaign as well as resolve any issues in tracking for the coming month of November.

    SEO Analysis

  • 65 keywords ranking in top 3 (first page) results
  • 8 keywords ranking in top 4-10 (first page) results
  • Keyword ‘timber doors brisbane’ ranking in 7th position (first page)
  • Keyword ‘timber windows brisbane’ ranking in 2nd position (first page)
  • Keyword ‘timber joinery brisbane’ ranking in 3rd position (first page)
  • Keyword ‘timber bi fold doors brisbane’ ranking in 6th position (first page)
  • Off-page strategy will be used through November to see the Brisbane rankings shift closer to the top 3 positions on the first page of results

    • Google Ads Analysis

    October has seen a pleasing month for the Google Ads campaign. We managed to lower down the cost per conversion to $23.75 from last month’s $25.44 which has been fantastic.

  • We have also been able to push for an increase in the total number of conversions achieved.
  • However, we fell short by 0.2% in achieving our 9% CTR goal however we are pushing closer.
  • The plan for November is to implement a new conversion tracking plan to ensure all conversions are tracked accurately in the marketing dashboard.
  • We will also be looking into ad scheduling in order to achieve more consistency in the campaigns performance.