Manager Analysis
In October, significant progress was made in the SEO campaign, laying the groundwork for future success. Key accomplishments include the optimisation of page titles to align with the keyword strategy while ensuring they are of optimal length. Furthermore, meta descriptions for all relevant landing pages were meticulously fine-tuned to enhance their search engine visibility.
A crucial step was the correct implementation of local business schema, improving the website’s local search presence. Additionally, the XML sitemap was re-submitted, ensuring search engines can index the website effectively. Comprehensive SEO keyword research was conducted, paving the way for targeted content creation. A substantial achievement involved the implementation of 301 redirection protocols for 113 pages from the old domain, seamlessly redirecting traffic to the new domain.
These initial efforts establish a solid foundation for the ongoing SEO campaign. Looking ahead to November, the focus will shift towards creating and publishing new SEO content pages while executing off-page link building strategies. These actions aim to propel critical keywords closer to the first page of Google search results and enhance customer engagement on the site.
SEO Analysis
- In October, fundamental first steps in the SEO campaign have been completed. Some of the highlights of the work done are mentioned below.
- Page titles have been optimised for optimal length and to reflect the keyword strategy.
- Meta descriptions for all relevant landing pages have been optimised.
- Local business schema has now been implemented correctly.
- The XML sitemap has been re-submitted.
- SEO keyword research has been completed.
- 301 Redirection protocols were implemented for 113 pages from the old domain. The pages are now redirecting to the new domain.
- All these measures build the proper foundation to effectively execute the SEO campaign.
- Through November, new SEO content pages will be created and published. As well, off-page or link building strategies will be carried out to boost vital keyword rankings, with the ultimate goal of bringing them closer to the first page of Google search results and improving customer actions on the site.
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