Manager Analysis

In November, the SEO efforts yielded significant success. Three crucial keywords secured coveted positions within the top 3 search results, reinforcing the clinic’s online prominence. Moreover, the strategic optimisation propelled two keywords to positions 4-10 on the first page, further expanding the digital footprint.

The standout achievement was the dominance of specific services in local search, with keywords like ‘dental implants Prospect,’ ‘dental crowns Prospect,’ and ‘children’s dentistry Prospect’ securing the esteemed 1st position on the first page. Even broader terms such as ‘dentist Prospect’ and ‘dental bridges Prospect’ achieved commendable rankings, attaining 4th and 6th positions respectively.

The November SEO initiative concentrated on off-page optimisation, leveraging social foundations and strategies. This approach significantly enhanced the clinic’s visibility, reputation, and brand recognition across key social platforms.

Looking ahead to December, the focus shifts towards optimising service pages for ‘dental implants’ and ‘crowns and bridges,’ while introducing location-specific pages for these keywords. This strategic move aims to enhance site visibility, ensuring a more targeted reach within specific geographic areas.

SEO Analysis

• 3 keywords ranking in top 3 (first page) results
• 2 keywords ranking in top 4-10 (first page) results
• Keyword ‘dental implants Prospect’ is ranking in 1st position (first page).
• Keyword ‘dental crowns Prospect’ is ranking in 1st position (first page).
• Keyword ‘childrens dentistry Prospect’ is ranking in 1st position (first page).
• Keyword ‘dentist Prospect’ is ranking in 4th position (first page).
• Keyword ‘dental bridges Prospect’ is ranking in 6th position (first page).
• In November, the SEO campaign focused on off-page optimisation using social foundations and strategies to improve the site’s visibility, reputation and online presence by fostering brand recognition across the important social platforms.
• Through December, the SEO campaign will prioritise the optimisation of the ‘dental implants’ and ‘crowns and bridges’ service pages and the creation of SEO location pages for those keywords. These pages are designed to target and optimise for specific locations with the goal of improving site visibility and targeting a more relevant and specific audience.

Manager Analysis

In October, significant progress was made in the SEO campaign, laying the groundwork for future success. Key accomplishments include the optimisation of page titles to align with the keyword strategy while ensuring they are of optimal length. Furthermore, meta descriptions for all relevant landing pages were meticulously fine-tuned to enhance their search engine visibility.

A crucial step was the correct implementation of local business schema, improving the website’s local search presence. Additionally, the XML sitemap was re-submitted, ensuring search engines can index the website effectively. Comprehensive SEO keyword research was conducted, paving the way for targeted content creation. A substantial achievement involved the implementation of 301 redirection protocols for 113 pages from the old domain, seamlessly redirecting traffic to the new domain.

These initial efforts establish a solid foundation for the ongoing SEO campaign. Looking ahead to November, the focus will shift towards creating and publishing new SEO content pages while executing off-page link building strategies. These actions aim to propel critical keywords closer to the first page of Google search results and enhance customer engagement on the site.

SEO Analysis

• In October, fundamental first steps in the SEO campaign have been completed. Some of the highlights of the work done are mentioned below.
• Page titles have been optimised for optimal length and to reflect the keyword strategy.
• Meta descriptions for all relevant landing pages have been optimised.
• Local business schema has now been implemented correctly.
• The XML sitemap has been re-submitted.
• SEO keyword research has been completed.
• 301 Redirection protocols were implemented for 113 pages from the old domain. The pages are now redirecting to the new domain.
• All these measures build the proper foundation to effectively execute the SEO campaign.
• Through November, new SEO content pages will be created and published. As well, off-page or link building strategies will be carried out to boost vital keyword rankings, with the ultimate goal of bringing them closer to the first page of Google search results and improving customer actions on the site.