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Andersons Window Furnishings – October 2022 Monthly Report

Nov 7, 2022

Manager

October marks the last month of the SEO and Google Ads campaign with 5Tales. In regards to SEO, 60 keywords ranked in the top 3 spots and 21 keywords ranked in the top 4-10 spots on the first page of Google Search. Keywords such as ‘roman blinds South Brisbane’, ‘curtain Brisbane’ and ‘curtains Brisbane’ finished 1st, 5th and 5th respectively. For the Google Ads Campaign, October finished with 1 conversion, 33 website clicks and an average click-through rate of 3.82%. In October, the campaign budget was impacted by competitor search terms. This was soon adjusted to ensure the budget did not face any unnecessary spending. In terms of website analytics, website traffic remains consistent with a slight increase of 1.8%.

SEO Analysis

  • 60 keywords ranking in top 3 (first page) results
  • 21 keywords ranking in top 4-10 (first page) results
  • Keyword ‘curtain Brisbane’ ranking in 5th position (first page)
  • Keyword ‘curtains Brisbane’ ranking in 5th position (first page)
  • Keyword ‘custom made curtains Brisbane’ ranking in 6th position (first page)
  • Keyword ‘roman blinds South Brisbane’ ranking in 1st position (first page)
  • In October, the SEO campaign focused on off-page optimisation, particularly link building strategies.

    • Google Ads Analysis

  • 1 Conversion
  • 33 Clicks
  • 3.82% CTR
  • $8.07 Avg. CPC
  • October marks the final month for the Google Ads campaign. Prior to being paused, the campaign saw a Contact Form submission. This is still a clear indication that the business still attracts potential clients.
  • However, there were a number of competitor searches that ate away the budget but did not convert.
  • For October, we added competitor and irrelevant search terms to the negative keywords list.

    • Andersons Window Furnishings – September 2022 Monthly Report

    Oct 7, 2022

    Manager

    Throughout the month of September, website traffic saw an increase of 20.5% which is a total of 671 visitors whereas average session duration saw a small drop of 6.4%. For SEO, the keyword rankings remained steady with 55 keywords ranking in the top 3 spots and 19 keywords ranking in the top 4-10 spots on the first page of Google Search. Keywords such as ‘roman blinds South Brisbane’ and ‘curtain Brisbane’ are ranking 1st and 5th respectively. In September, the focus was to complete on-page optimisation for the keyword ‘curtain fabric Brisbane’ in order to bring it closer to the top of Google Search. In October, the goal will be to improve the website’s ranking and authority by completing off-page optimisation tactics.

    In regards to Google Ads, September finished with 6 conversions, 94 clicks, a 6.45% click-through rate and an average of $4.69 CPC. September saw the campaign performance recover since the recent changes in Google where there was an increase in conversions and contact form submissions. However, the campaign spent money on non-converting keywords and so in October we will closely monitor the campaign to ensure the budget is spent on the correct keywords that will drive conversions. We will continue to update the keyword list and conduct further tests on the landing page to gain a better understanding of customer behaviour.

    SEO Analysis

  • 55 keywords ranking in top 3 (first page) results
  • 19 keywords ranking in top 4-10 (first page) results
  • Keyword ‘curtain Brisbane’ ranking in 5th position (first page)
  • Keyword ‘curtains Brisbane’ ranking in 5th position (first page)
  • Keyword ‘custom made curtains Brisbane’ ranking in 6th position (first page)
  • Keyword ‘roman blinds South Brisbane’ ranking in 1st position (first page)
  • In September, on-page optimisation was completed with a focus on the keyword ‘curtain fabric Brisbane’
  • Through October, the SEO campaign will focus on off-page optimisation strategies to help improve the site’s authority, relevance, and trustworthiness.

    • Google Ads Analysis

  • 6 Conversions
  • 94 Clicks
  • 6.45% CTR
  • $4.69 Avg. CPC
  • September has been a great month in starting to recover the Google Ads performance. The campaign once again saw leads coming in from calls through ads and the website, as well as Contact Form submissions.
  • However, there were a number of competitor searches that ate away the budget but did not convert. Some keywords have also been non-converting since the campaign went live.
  • For September, we paused non-converting and budget consuming keywords. We also added low-intent, irrelevant, research-inclined, and competitor search terms to the negative keywords list.
  • With that being said, the plan for October is to continue monitoring the performance of the campaign. We will also focus on conversion optimisation by actively updating the keywords to continue reflecting relevance and high intent based on search trends and evolving user behaviour. Furthermore, we will conduct further tests in the landing pages to determine which will attract users with high intent and shorten their journey towards conversion. We will also continue to actively update the negative keywords list to avoid low intent, irrelevant, and competitor searches that will only waste the budget.