Andersons Window Furnishings – April 2021 Monthly Report

Manager

For the month of April, there have been a number of challenges and wins for the SEO and Google Ad campaigns. Unfortunately, there has been a significant 39.1% decrease in overall website traffic this April. This is also evident in the number of users from both the organic (SEO) and CPC channels. The organic channel continues to be the top-performing channel which brought in the majority of traffic at 260 users. The CPC channel also saw a difference in traffic from 84 visits last month to just 62 for the month of April. This drop in traffic has affected some of the other trackable data in the Google Ads campaign. This includes a 19.6% dip in number of clicks as well as a drop in the number of conversions despite the balance of conversions among different devices. However, a win for the month is the increase in CTR which we have been working to improve for the previous month. Our primary goal for the coming month of May is to structure the campaign in order to minimise costs and increase conversions. In terms of the SEO campaign, most of the below listed focus keywords are still secure in their rankings on the first page of Google which has been fantastic to see. But perhaps the biggest win for the campaign this month is seeing keyword ‘‘roller blinds brisbane”, a high-value keyword, move up modestly from the ninth to eight page of Google via the on-page optimisations completed. This strategy will be continued through the coming month of March to further boost this keyword.

SEO Analysis

58 keywords ranking in top 3 (first page) results

20 keywords ranking in top 4-10 (first page) results

Keyword ‘curtain brisbane’ ranking in 9th position (first page)

Keyword ‘curtains brisbane’ ranking in 8th position (first page)

Keyword ‘custom made curtains brisbane’ ranking in 3rd position (first page)

Keyword ‘roller blinds brisbane’ rose to 79th position (eighth page)

Through May, our focus will remain on the on-page optimisations with a focus on the keyword ‘roller blinds brisbane’ as there is significant monthly search volume for this keyword. By optimising this keyword, we hope to improve the ranking in Google search results.

Google Ads Analysis

4 Conversions

78 Clicks

6.6% CTR

5.1% Conversion rate

April has produced a steady month of results for the Google Ads campaign.

We were successful in increasing the CTR and it’s pleasing to see a great balance of conversions from different devices.

However, we have also noted that the number of conversions are lower compared to the previous month and this is due to the campaign’s low traffic.

With that being said, our plan for the month of May is to structure the campaign to achieve as many conversions as possible by trying to bring down the cost per click even lower. We would also take advantage of device biddings to help increase the campaign’s conversion rate across devices.