Manager
The month of April has presented a variation in results with the average session duration increasing by 25.6% which now sits at 1 minute and 47 seconds. However, users dropped by 40.6% which comes to a total of 478 visitors. Despite this, your average page load time decreased by 15.4% which implies your website functionality is improving. Your keywords ranking in the top 3 spots on the first page increased by 7.1% which now is a total of 75 keywords. Keywords such as ‘curtain brisbane’, ‘curtains brisbane’ and ‘custom made curtains brisbane’ are ranking in the top 5th, 3rd and 6th position respectively. Throughout April, we focused on on-page optimisation for the keyword ‘curtain fabrics brisbane’ and we anticipate improvement in the coming weeks. As we enter May, we plan on optimising the keyword ‘roman blinds south brisbane’ to improving its ranking.
Your Google Ads Campaign has brought through 93 clicks, a $4.26 average CPC, 16 conversions and a 2.09% Click-Through-Rate. Compared to March, your cost per conversion decreased by 7.83% which is a promising result. Your conversions introduced a slight dip of 5.88%, however, conversions can take up to 3 days to report. In May, our goal is to update your negative keyword list in order to avoid irrelevant search results. We will also work on optimising ad copy for Curtains and Shutters ad groups. Lastly, to drive more conversions and traffic, we will conduct tests on your campaign structure and landing pages.
SEO Analysis
- 75 keywords ranking in top 3 (first page) results
- 24 keywords ranking in top 4-10 (first page) results
- Keyword ‘curtain brisbane’ ranking in 5th position (first page)
- Keyword ‘curtains brisbane’ ranking in 3rd position (first page)
- Keyword ‘custom made curtains brisbane’ ranking in 6th position (first page)
- Keyword ‘roller blinds brisbane’ is ranking in 17th position (second page), up slightly from 21st position (third page) since last optimised in March.
- For the month of April, we completed an on-page optimisation with a focus on the keyword ‘curtain fabrics brisbane’ and we expect improvement in its ranking in the next few weeks.
- Through May, our plan is to focus our on-page optimisation on the high competition keyword ‘roman blinds south brisbane’ as it has slipped in ranking lately. Our aim is to bring it closer to the #1 position in Google search results.
Google Ads Analysis
- 93 Clicks
- 7.09% CTR
- $4.26 Avg. CPC
- 16 Conversions
- April has been great for Google Ads. We got a 9.52% reduction in cost per click this month compared to March. As a result, the cost per conversion decreased by 7.83%, which is a great thing to see.
- However, we noticed a 5.88% dip in conversions. This is not final as there can be up to 3 days difference between the ad impression and the conversion data to be reported, in which case the conversion may still increase.
- With that being said, the plan for May is to continue actively updating the negative keywords list to avoid irrelevant, low intent and competitor searches. We will also focus on further optimising the ad copy for Curtains and Shutters ad groups. Furthermore, we will conduct other tests in other areas such as the campaign structure or landing pages to attract more high-intent traffic, which can result in a higher number of conversions.
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