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Andersons Window Furnishings – April Monthly Report

by | May 7, 2020 | Andersons Window Furnishings | 0 comments

Manager

The month of April has seen a fantastic month of results across the board! We have seen a significant increase in the overall website traffic, particularly from the organic (SEO) search results. From 130 organic website visits through March to 220 organic website visits through April, this is an outstanding result from our newly achieved rankings. This month we have been able to secure a top 3 position for the keyword ‘custom made curtains brisbane’. We have also been able to push our other Brisbane keywords further up the first page of results to now be in the 7th position. These newly established rankings have been pushing more traffic to the website which is great to see. On the Google Ads front, we have achieved 2 conversions this month. While we are still seeing the conversion tracking issue in the marketing dashboard, we will continue to work to find a solution for this to ensure we can see all conversions tracking in the dashboard. In the coming month, we will be focusing on increasing the CTR and conversion rate. On the SEO front, we will be focusing on the on-page strategy to ensure we can maintain and continue pushing our Brisbane keywords up the first page of results on Google.

SEO Analysis

  • 57 keywords ranking in top 3 (first page) results
  • 26 keywords ranking in top 4-10 (first page) results
  • Keyword ‘curtain brisbane’ ranking in 7th position (first page)
  • Keyword ‘curtains brisbane’ ranking in 7th position (first page)
  • Keyword ‘custom made curtains brisbane’ ranking in 3rd position (first page)
  • Through May we will be using our on-page strategy to see some further ranking movements for the keyword ‘curtains brisbane’

    • Google Ads Analysis

  • April has seen a successful month for the Google Ads campaign. We have been able to produce an increase in the number of Clicks (59%), CTR (33.5%) and Impressions (19.1%). This means that the overall traffic generated from the campaign has increased from the previous month. Although we are still seeing a problem with the marketing dashboard now showing all conversions, we have actually achieved 2 total conversions at a 3.2 Conversion rate this month.
  • We are continuing to find a resolution for this conversion tracking issue which will allow all conversions to be tracked in the dashboard.
  • Our plan for the month of May is to structure the campaign to see an increased CTR and conversion rate.
  • We will also be adjusting the bidding strategy so that we can see more consistency in achieving conversions throughout the month.