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Andersons Window Furnishings – August 2021 Monthly Report

by | Sep 6, 2021 | Andersons Window Furnishings | 0 comments

Manager

It has been yet another successful month for both the Google Ads and SEO campaign this August. To start off, we recorded a significant improvement in overall website traffic by 33.6%. This has been fantastic to see in terms of organic and CPC traffic as we see these channels drive more users for the month. The organic (SEO) channel remains to be the top performing channel, bringing in 452 organic users from last month’s 311. At the same time, we see growth in the CPC channel as it brought in 89 users from last month’s 58. For the SEO keyword rankings, we are pleased to see an increase in the average SEO ranking as the number of keywords ranking in the top 3 positions increase. It is also fantastic to see steady movement among the targeted keywords this month. For the Google Ads campaign, there has been a 29.6% increase in impressions and a 29.1% increase in the total number of clicks. This puts the CTR at a steady 6%. Our focus for the coming month of September is to gain more conversions by running the campaign over a restricted ad schedule of 5 days, this is in order to show ads during optimal times/days of the week.

SEO Analysis

  • 68 keywords ranking in top 3 (first page) results
  • 20 keywords ranking in top 4-10 (first page) results
  • Keyword ‘curtain brisbane’ ranking in 4th position (first page)
  • Keyword ‘curtains brisbane’ ranking in 7th position (first page)
  • Keyword ‘custom made curtains brisbane’ ranking in 6th position (first page)
  • Keyword ‘roller blinds brisbane’ ranking in 26th position (third page)
  • Through September, our focus will continue on the on-page optimisation for the keyword ‘curtains brisbane’ to further improve its ranking in Google search results.

    • Google Ads Analysis

  • 102 Clicks
  • 6.0% CTR
  • $4.20 Avg.cpc
  • August has been successful for the Google ads campaign. We were able to increase the clicks by 29.1% and impressions 29.6%.
  • However, we are still having problems with the inconsistency of conversions due to the fact that we are just averaging 3 – 4 clicks a day which limits us from getting those conversions consistently as by the time a potential conversion is searching, our budget is already expended. By restricting ad schedule we are doing our best to squeeze additional value out of each dollar.
  • According to Google’s prediction, if we can run the campaign at least 5 days a week with a $30 daily budget, the campaign will have a better chance in getting those conversions. If the budget is fixed at this level, we will try to utilize other bidding strategies which might help the campaign’s performance by squeaking additional value out.