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Andersons Window Furnishings – January 2021 Monthly Report

by | Feb 5, 2021 | Andersons Window Furnishings | 0 comments

Manager

Both the SEO and Google Ads campaigns have shown amazing growth as we start off the year this month of January! In overall website performance alone, we were able to track a notable 23.9% increase in site traffic. Along with this, is an increase in the number of users coming from both the organic (search results) and CPC (Google Ads) channels. Although there have been a few dips in the average keyword rankings, we are particularly excited about the upward movements of the targeted keywords on the first page of Google Search results. One of the biggest wins is seeing keyword ‘custom made curtains brisbane’ attain the top 1 position of Google! For the Google Ads campaign, we were able to increase the data from almost every trackable aspect of the campaign. The number of clicks and the click through rate have gone up as we jumped from 5.1 CTR last November to 6.3% this January. We are also pleased with the increase in the number of conversions as well as the conversion rate for the month. In spite of all of this growth, we were still able to lower the cost per click which is a whole new win on its own! For the month of February, we aim to continue this level of progress and stabilise the number of conversions per week.

SEO Analysis

  • 63 keywords ranking in top 3 (first page) results
  • 25 keywords ranking in top 4-10 (first page) results
  • Keyword ‘curtain brisbane’ ranking in 7th position (first page)
  • Keyword ‘curtains brisbane’ ranking in 7th position (first page)
  • Keyword ‘custom made curtains brisbane’ ranking in 1st position (first page)
  • On-page optimisations will be completed through February to see a boost in the ranking for ‘curtains Brisbane’ keyword

    • Google Ads Analysis

  • 9 Conversions
  • 64 Clicks
  • 6.3% CTR
  • 14.1% Conversion rate
  • January has seen a great month of results for the Google Ads campaign overall. We have seen a massive increase in the number of conversions achieved, the conversion rate and overall traffic which is the result of previous optimisations through the end of 2020.
  • We also noticed a drastic drop in the cost per conversion which is a huge success for the campaign.
  • However, we have noted that the number of conversions achieved each week through January have not been consistent.
  • The plan for February is to use different bidding strategies that can help us achieve more consistency in the achieved conversions through the month.