Andersons Window Furnishings – January 2022 Monthly Report

Manager

Site traffic stats are strong this month as user site visits climb up by 26.1% and average time spent by each user on the site soars by 23%. We’re pleased to note that of the 497 users visiting the site in January, 313 users are from the organic site channel. A total of 63 keywords join the top 3 positions and 21 keywords join the top 4-10 positions of first page results, with all our focus keywords for January claiming a spot in first page results. We look forward to seeding the keyword ‘roman blinds brisbane’ move up its ranking after on-page optimisations were completed in January for the mentioned keyword. Through February, we’ll work on implementing on-page optimisation strategies on the keyword ‘custom curtains brisbane’ as it has a significant number of monthly searches in Google. We’re optimistic that this action will strengthen the site’s position in search results rankings and push the mentioned keyword closer to the top 1 position in search results.

We’re pleased to see impressive results from this month’s Google Ads as well. There’s a whopping 100% increase in monthly conversions with a lower average CPC of $3.85 this month compared to last month. This is a massive turnout as we’re getting more leads at 54.06% less cost. This month’s Google ads campaign was able to generate 112 clicks in all which achieved a total of 6 conversions at a CTR of 6.76%. Actions we implemented in January includes adding in engaging sitelink extension descriptions and adding the search term ‘andersens’ to the negative keywords list to prevent future misclicks. Through February, we plan to actively update the negative keywords list to prevent irrelevant and competitor searches. We will also strengthen the campaign further by optimising the ad copy and conducting other tests on the campaign structure of landing pages to direct more high-intent traffic to the site.

SEO Analysis

63 keywords ranking in top 3 (first page) results

21 keywords ranking in top 4-10 (first page) results

Keyword ‘curtain brisbane’ ranking in 4th position (first page)

Keyword ‘curtains brisbane’ ranking in 5th position (first page)

Keyword ‘custom made curtains brisbane’ ranking in 10th position (first page)

In January, we completed an on-page optimisation with a focus on the keyword ‘roman blinds brisbane’.

Through February, our plan is to focus our on-page optimisation for the keyword ‘custom curtains brisbane’ as it has significant monthly searches and to bring it closer to the #1 position in Google search results.

Google Ads Analysis

112 Clicks

6.76% CTR

$3.85 Avg. CPC

6 Conversions

January has shown some awesome stats for the month. We have seen a decrease in average cost per click by 4.84% and an increase in monthly conversions by 100%. As a result, the cost per conversion significantly improved by 54.06%, which was exciting to see since we are getting more leads at a lower cost.

However, we have noted a slight decline in CTR by 1.93%.

With that being said, the plan for February is to actively update the negative keywords list to avoid irrelevant and competitor searches. We will also focus on further optimizing the ad copy and conducting some other tests in the campaign structure or landing pages to attract more high-intent traffic, which can result in a higher number of conversions. As for January, we added engaging sitelink extension descriptions. Furthermore, the search term ‘andersens’ which is a similar sounding company in a different niche was added to the negative keywords list to avoid any future misclicks.