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Andersons Window Furnishings – July 2021 Monthly Report

by | Aug 6, 2021 | Andersons Window Furnishings | 0 comments

Manager

The month of July has produced a strong set of results for the campaigns. It has been an especially impressive month for the SEO campaign. To start, there has been a small increase in overall website traffic for the month amounting to 1.6%. This increase can be observed in the organic channel, however the number of users from the channel has unfortunately decreased slightly. On to the specifics of the SEO campaign, there is a slight dip in the average SEO ranking. This is due to four keywords that dropped down from the top 3 to the top 4 to 10 positions of Google search results. Nevertheless, all of these keywords can still be found on the first page of results. In targeted keywords, we note positive movements for the different focus keywords. It is particularly pleasing to find the majority of these keywords secure their positions on the first page of Google. We will continue our on-page optimisations to improve these rankings and organic traffic to the site. For the Google Ads campaign, there has unfortunately been a number of dips in campaign statistics. We attribute this trend along with the lack of conversions to the cost per conversion. We recommend a course of action in order to resolve this issue, particularly increasing the budget while the traffic is at a high. On our end, we will be replacing some of the more expensive keywords for the coming month of August.

SEO Analysis

  • 63 keywords ranking in top 3 (first page) results
  • 23 keywords ranking in top 4-10 (first page) results
  • Keyword ‘curtain brisbane’ ranking in 5th position (first page)
  • Keyword ‘curtains brisbane’ ranking in 6th position (first page)
  • Keyword ‘custom made curtains brisbane’ ranking in 6th position (first page)
  • Keyword ‘roller blinds brisbane’ ranking in 18th position (second page)
  • In July, an off page link or an editorial spot has been secured and can be viewed here: https://www.residencestyle.com/what-are-the-benefits-of-roller-blinds/.
  • Through August, our focus will continue on the on-page optimisations to further improve the ranking in Google search results for key Brisbane keywords.

    • Google Ads Analysis

  • 79 Clicks
  • 6.0% CTR
  • $5.98
  • July has been a consistent month for the Google Ads campaign and we are pleased to see significant improvements with the amount of traffic that the campaign is generating.
  • However, we have noted that the conversions are inconsistent with the campaign in the past couple of months and the increase in cost per conversion is also a factor.
  • With that being said, we will further investigate the current target keywords to ensure we are continuing to target keywords that are highly relevant without sacrificing too much of the monthly budget. With this approach, we will be aiming to see an increase in traffic and in turn conversions for the month.