Manager
The month of July presents a variety of wins for Google Ads and Website Analytics. The website saw a 118.9% increase in website traffic which totals 950 users and the average session duration increased to 2 minutes and 12 seconds. In terms of Google Ads, the number of clicks increased by 52.5% which comes to a total of 90. In addition, impressions increased by 9.4% which is an impressive total of 1,600. In July, we paused non-converting keywords and replaced them with keywords that have a higher chance of driving conversions. In terms of tracking, we set up Google Analytics 4 which will be the new tracking tool as Google is phasing out the original Google Analytics platform. Throughout August, we will continue to monitor the negative keyword list to prevent unnecessary ad spend and low intent website traffic. Furthermore, we will be actively monitoring the performance of the new ads for Curtains and Shutters.
In terms of SEO, there are 72 keywords ranking in the top 3 spots and 19 keywords ranking in the top 4-10 spots on the first page of Google Search. Keywords such as ‘roman blinds South Brisbane’ and ‘curtains Brisbane’ are ranking in the 1st and 5th spot on Google search respectively. Throughout July, the focus was to complete on-page optimisation for the keyword ‘custom made shutters Ascot’ where we anticipate the rankings to improve over the coming weeks. As we enter August, the focus is to complete off-page optimisation and boost rankings on Google by improving the relevance and trustworthiness of the website.
SEO Analysis
72 keywords ranking in top 3 (first page) results
19 keywords ranking in top 4-10 (first page) results
Keyword ‘curtain Brisbane’ ranking in 5th position (first page)
Keyword ‘curtains Brisbane’ ranking in 5th position (first page)
Keyword ‘custom made curtains Brisbane’ ranking in 6th position (first page)
Keyword ‘roman blinds South Brisbane’ ranking in 1st position (first page)
For the month of July, we completed an on-page optimisation with a focus on the keyword ‘custom made shutters Ascot’ and we expect improvement in its ranking in the coming weeks.
Through August, our plan is to focus on off-page optimisation strategy. We aim to boost ranking by improving how Google and users perceive the site’s authority, relevance, and trustworthiness.
Google Ads Analysis
90 Clicks
5.78% CTR
$4.76 Avg. CPC
7 Conversions
July has been challenging for Google Ads. Although there were the same number of leads compared to June, we made a lot of significant changes to the account, which may affect the performance for the next month. Although we were able to reduce the cost per click by 34.50% and being able to deliver the ads to a larger audience, the conversion rate also dipped by 34.44%.
For July, we paused non-converting keywords that are only consuming the budget and replaced them with higher intent keywords. We also created new ads in the Shutters and Curtains ad group using the new standard ad type by Google. Furthermore, we set up a brand ad group since we have seen search terms directly looking for the business name having a significant traffic. Finally, we updated the conversion tracking to Google Analytics 4, which will be the new standard by July 2023. We decided to conduct the early transition to provide the account with enough data before the actual phase out of the current tracking method.
With that being said, the plan for August is to continue actively updating the negative keywords list to avoid low intent and competitor searches. We will also observe the performance of the newly set up ads for Curtains and Shutters ad groups, as well as the newly added keywords. Due to a series of major changes to the account, we are expecting its performance by August to still be adjusting and enter a new learning phase.
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