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Andersons Window Furnishings – June 2020 Monthly Report

by | Jul 7, 2020 | Andersons Window Furnishings | 0 comments

Manager

The month of June has seen a slower month of results than previous months. We have seen a dip in the overall website traffic with a large drop occurring in the first half of the month. Our SEO rankings have fluctuated slightly, however the big win is that we have been able to maintain page #1 positions for our targeted Brisbane keywords. Through the coming month, the Brisbane keywords will remain the focus as we use our on-page optimisations to further move these rankings to the top 3 positions on Google. As we continue to push these rankings into more valuable positions, we do also expect to see the organic website traffic increase each month. On the Google Ads front, we have seen some steady results, and the increase in Click Through Rate (CTR) has been especially positive. Through July, we will be continuing to optimise our ads to ensure we can continue to push the CTR higher and higher. This will also lead us to a position where we can achieve more conversions through the month.

SEO Analysis

  • 58 keywords ranking in top 3 (first page) results
  • 22 keywords ranking in top 4-10 (first page) results
  • Keyword ‘curtain brisbane’ ranking in 9th position (first page)
  • Keyword ‘curtains brisbane’ ranking in 6th position (first page)
  • Keyword ‘custom made curtains brisbane’ ranking in 1st position (first page)
  • On-page optimisations will be used in July to see the rankings for Brisbane keywords move closer to the top 3 positions

    • Google Ads Analysis

  • June has been successful in terms of our plan in increasing the CTR (34.1%). The campaign has generated 53 Clicks, a 3.3% CTR, 1.6K Impressions and 3 Total Conversions with a 5.66% Conversion rate.
  • Although the overall traffic has been lower compared to the previous month, June has produced the same number of conversions.
  • Additionally we are still facing an issue with conversions not appearing correctly in the marketing dashboard, this is something we are continually working to resolve.
  • Our plan for the month of July is to rebuild the campaign to drive a further increase in CTR as it is vital to the campaigns success. We will be focusing on higher intent keywords that can generate legitimate leads based on the stats we’ve collected through the last few months.