Manager
We are pleased to see a promising set of results for both the SEO and Google Ads campaigns this month of June. Although there are a few dips in website data and the SEO campaign, the data collected for the month have been generally positive and show noticeable growth. Unfortunately, there has been a slight dip in overall website traffic worth 5.9%. This can be attributed to the drop of users coming in from the organic (SEO) channel. However, it is interesting to note that the number of users from the CPC channel has actually increased for the month. In terms of keyword rankings, there has also been a decrease in the overall SEO ranking which likely led to the dip in organic website traffic. This is due to a number of keywords that have dropped down from the first page of Google search results. Nevertheless, it has been positive to find most of the focus keywords remain secure on the first page of Google. In fact, it is a win for the SEO campaign as keyword ‘roller blinds brisbane’ moved up from the 37th position to the 16th position. This is especially pleasing because of the significant monthly search volume for this specific keyword. For Google Ads, there has been impressive growth in the number of clicks, conversions, and conversion rate this month. The current click through rate of 6.8% is also a positive indication of a thriving campaign. We aim to improve the consistency of conversions throughout the month by utilising different bidding strategies.
SEO Analysis
67 keywords ranking in top 3 (first page) results
19 keywords ranking in top 4-10 (first page) results
Keyword ‘curtain brisbane’ ranking in 9th position (first page)
Keyword ‘curtains brisbane’ ranking in 7th position (first page)
Keyword ‘custom made curtains brisbane’ ranking in 4th position (first page)
Keyword ‘roller blinds brisbane’ rose to 16th position (second page)
Through July, our focus will continue on the on-page optimisations with a focus on the keyword ‘roller blinds brisbane’ which further rose to 16th position from 37th position the previous month. There is significant monthly search volume for this keyword. By optimising this keyword, we hope to further improve the ranking in Google search results.
Google Ads Analysis
3 Conversion
109 Clicks
6.8% CTR
2.8% Conversion rate
June has been a successful month for the Google Ads campaign. Since the change in the landing page, we managed to increase the overall traffic by 26.7%. We have also tripled the conversions and conversions rate from the previous month which is fantastic to see.
However, the campaign still has room for improvement as we have noted an inconsistency in the conversions particularly during the early weeks of June.
With that being said, the plan for the month of July is to run the same structure of the campaign but instead to utilise different bidding strategies to achieve high quality conversions in a consistent manner. We would also look into changing the non-performing ad copies as this can assist with the goal of improving the conversion rate as well.
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