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Andersons Window Furnishings – March 2021 Monthly Report

by | Apr 9, 2021 | Andersons Window Furnishings | 0 comments

Manager

It has been a positive month for both the SEO and Google Ads campaign this March. On an overview, there has been a 35.8% increase in overall website traffic. This increase is particularly brought on by a massive peak in site visits within the middle of the month. 307 of the site visits were brought on by the organic (SEO) channel, making the majority of the users as organic traffic. For the cpc channel, 84 users were brought in which is also a decent output. Focusing on the SEO campaign, the targeted keywords have gone up significantly as keywords ranking in the top 3 positions increase. All of the targeted keywords are still secure on the first page of Google which is also a win in itself. For the Google Ads campaign, it has been great to see a massive increase in the number of conversions and conversion rate. However, there is an increase in cost as well that we will be addressing. At the same time, the jump in reach has made the number of clicks and CTR go down for the month. The strategy for April is to address both cost and CTR concerns.

SEO Analysis

  • 69 keywords ranking in top 3 (first page) results
  • 16 keywords ranking in top 4-10 (first page) results
  • Keyword ‘curtain brisbane’ ranking in 8th position (first page)
  • Keyword ‘curtains brisbane’ rose to 6th position (first page)
  • Keyword ‘custom made curtains brisbane’ ranking in 2nd position (first page)
  • Keyword ‘roller blinds brisbane’ rose to 87th position (ninth page)
  • Through April our focus will remain on the on-page optimisations with a focus on the keyword ‘roller blinds brisbane’ as there is significant search volume there each month. By optimising this keyword, we hope to move the ranking from the current position of 87th.

    • Google Ads Analysis

  • 8 Conversions
  • 97 Clicks
  • 5.3% CTR
  • 8.2% Conversion rate
  • March has been successful for the Google ads campaign.
  • We have seen an increase in the number of conversions by 166.7% and the conversion rate increased by 180.4%. We have also noted a drop in the cost per conversion by 58% which is really great for the campaign.
  • However, we have also noted that overall traffic and CTR is lower compared to february and this is due to the increase in cost per click.
  • With that being said, the plan for April is to structure the campaign to get lower cost per click without sacrificing the keyword relevance. We would also try different approaches with the ad copies to help out in increasing the CTR which can lead to better conversions.