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Andersons Window Furnishings – March 2022 Monthly Report

by | Mar 7, 2022 | Andersons Window Furnishings | 0 comments

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The SEO Campaign for the month of March sees massive improvements in website traffic and there was a slight increase in keyword rankings. User website visits increased by 63% in March which totalled to 802 website sessions and over 265 of those users are from organic search results. There are a total of 72 keywords ranking in the top 1-3 positions and 22 keywords in the top 4-10 positions of the first page search result. It is exciting to see that your keywords this month continue to secure the top position of the page 1 search results such as ‘roman blinds paddington’ and ‘curtains ascot’. Despite this, keywords such as ‘curtain brisbane’ are ranking in the 5th position of organic search results. Throughout April, our plan is to focus our on-page optimisation on the high competition keyword ‘curtain fabrics brisbane’ as it has an average of 110 monthly searches and it has slipped in ranking lately. Our aim is to bring it closer to the #1 position in Google search results.

The month of March has brought forward a total of 97 clicks, 6.4% Click Through Rate, $4.71 CPC and 15 conversions. Your conversions increased by 114.3% which caused your cost per conversion to decrease by a healthy 50.2%. Your click through rate increased by 12.2% which implies that users are now engaging and clicking through to your website more. However, your impressions dropped by 15.3% resulting in a total of 1.5K impressions, which implies there are heavy amounts of competition. Therefore, the plan for April is to actively update the negative keywords list to avoid irrelevant and competitor searches. We will also focus on further optimising the ad copy and conducting some other tests in the campaign structure or landing pages to attract more high-intent traffic, which can result in a higher number of conversions.

SEO Analysis

  • 72 keywords ranking in top 3 (first page) results
  • 22 keywords ranking in top 4-10 (first page) results
  • Keyword ‘curtain brisbane’ ranking in 5th position (first page)
  • Keyword ‘curtains brisbane’ ranking in 4th position (first page)
  • Keyword ‘custom made curtains brisbane’ ranking in 6th position (first page)
  • For the month of March, we completed an on-page optimisation with a focus on the keyword ‘roller blinds brisbane’ and we expect movement in its ranking in the next few weeks.
  • Through April, our plan is to focus our on-page optimisation on the high competition keyword ‘curtain fabrics brisbane’ as it has an average of 110 monthly searches and it has slipped in ranking lately. Our aim is to bring it closer to the #1 position in Google search results.

Google Ads Analysis

  • 91 Clicks
  • 6.13% CTR
  • $4.84 Avg. CPC
  • 13 Conversions
  • March has been great for Google Ads. We got an 85.71% increase in conversions this month compared to February. As a result, the cost per conversion decreased by 42.30%, which is an awesome thing to see.
  • However, we noticed a tighter competition with the 16.58% increase in average cost per click, which meant competitors were willing to spend more to show their ads.
  • With that being said, the plan for April is to actively update the negative keywords list to avoid irrelevant and competitor searches. We will also focus on further optimising the ad copy and conducting some other tests in the campaign structure or landing pages to attract more high-intent traffic, which can result in a higher number of conversions.